Marketing Specialist – Remote, United States

Marketing
United States
February 5, 2024
Full Time

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Job Description

About the job

Company Description

About VIVIO:

VIVIO Health, a Public Benefit Corporation, uses data and technology to deliver superior health outcomes for individuals while reducing pharmacy benefit costs for our employer customers. We are on a mission to revolutionize the way pharmacy benefits are delivered.

We are seeking a talented B2B Marketing Specialist to join our growing team. In this crucial role, you will be responsible for executing strategic marketing initiatives that drive our company’s lead generation, brand awareness, and ultimately, revenue growth.

About You:

You are looking to utilize your marketing talents for a purpose – driving meaningful change in the way healthcare is delivered. You are a results-driven marketing specialist with a passion for understanding complex problems. You thrive in a data-driven environment and know how to translate insights into high-impact campaigns.

Job Description

Responsibilities:

Implement B2B marketing strategies:

  • Conduct market research and analysis to identify key target audiences and growth opportunities.
  • Implement brand messaging and positioning for our B2B solutions.
  • Implement comprehensive marketing plans across various channels.
  • Manage and optimize our marketing budget to maximize ROI.

Manage marketing campaigns:

  • Create and execute multi-channel marketing campaigns, including email marketing, social media marketing, content marketing, webinars, and events.
  • Develop compelling content (case studies, white papers, blog posts) that resonates with target audiences.
  • Database development and maintenance

Data analysis and reporting:

  • Track and analyze campaign performance using marketing analytics tools (e.g., Google Analytics, HubSpot).
  • Generate insightful reports and presentations to measure campaign effectiveness and inform future strategies.
  • Collaborate with our CEO and Chief Growth Officer to identify and address business needs.

Additional responsibilities:

  • Manage the company website and webinar series.
  • Improve the look and design of marketing materials (PPT Materials, Sales Sheets, Case Studies, and Other Marketing Materials)
  • Stay up-to-date on the latest B2B marketing trends and best practices
  • Ensure company-wide branding consistency

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 1+ years of experience in B2B marketing, with a proven track record of success.
  • Strong understanding of B2B marketing principles and best practices.
  • Healthcare experience, preferred
  • Excellent analytical and communication skills (written and verbal).
  • Proficiency in marketing automation and analytics tools (e.g., HubSpot, Google Analytics).
  • Project management and organizational skills.
  • Graphic design skills, preferred
  • Ability to work independently and as part of a team in a fast-paced environment.
  • A self-starter
  • Ability to travel as needed.

Additional Information

  • Base Salary Range- 45K-60K annually
  • Bonus
  • Stock Options
  • 401(K)
  • Health Benefits
  • PTO
  • Opportunity to work for a growing and innovative company.
  • Dynamic and collaborative work environment.
  • The chance to make a real impact with a Public Benefit Corporation.

VIVIO Health is an Equal Opportunity Employer and does not unlawfully discriminate based on any status or condition protected by applicable Federal, state, or local municipal law.

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