Marketing Specialist

Job Description

At History Factory, you won’t find big machines cranking out widgets and gadgets. Instead, you’ll work with smart, fascinating people doing interesting and unusual work—collecting, organizing and archiving materials found deep within a company’s history. Together, we interpret the gems of authentic content we find in a company’s past and develop programs to help chart its future.
Marketing Specialist

Location: Washington, DC|Remote|Published: November 6, 2023 Location: Remote – VA, Remote, MD, or Hybrid/Remote – Washington, D.C. About History Factory History Factory is the brand heritage and archives agency that supports the world’s best enterprises to enhance and transform strategy, brand positioning, marketing, and communications that drive measurable results. For more than 40 years, History Factory has assisted organizations to employ their most underused asset – their history and heritage – to pursue their missions and fuel growth. About The Role We’re looking for an energetic, hard-working Marketing Specialist to join our fast-paced, growing team. The Marketing Specialist is the glue that holds projects together and serves as the face of the marketing and communications department across History Factory’s teams. This is an internal company role that will manage the planning and tactical implementation of assigned programs as well as manage History Factory relationships relative to those programs. This role works in close collaboration with the Director of Marketing and Communications and/or management team but may lead to running projects independently. The Marketing Specialist will serve as a primary day-to-day contact with the History Factory team. This job is in-person or remote with occasional travel. What You’ll Bring to this Role: Content Marketing Provide copywriting and copy editing for a variety of platforms – social posts, blog posts, email marketing, newsletters – and aligning and making recommendations to the editorial content calendar. Support the development of an editorial calendar for 2023 and beyond, with the Director Identify any industry trends or issues where we need a POV, and support producing thought pieces or actions to address. General Marketing Take the lead on social media community management, identifying key influencers in the market to engage with History Factory content based on 2023 editorial calendar Take a proactive stance towards marketing our business, and highlight areas we can improve or new ideas we can try. Understand changes/trends in our industry and discuss with the Director opportunities/threats that these could pose Have a working knowledge of all aspects of the marketing mix, particularly SEO, SEM, One-on-one communications (email), social, digital media, PR Project Management Take ownership of various projects, and ensure their delivery – on brief, on time, and on budget. These projects will mainly involve innovative uses of content, including (but not limited to):; social posts across LinkedIn, YouTube, Twitter; sales collateral; digital advertising; video assets; blog posts. Prepare and brief creative teams and other external resources as needed for successful project completion. Must know how to write a compelling, succinct brief for creatives. Tools & Analysis Manage an easy-to-understand, insightful digital marketing dashboard. Use data from the SEO agency plus GA and email deployment data to prepare and deliver on a fixed monthly basis, so we can track all email, social, website metrics, and resulting leads. Interpret performance of SEO, SEM, email campaigns based on data supplied Basic design and video editing capabilities using Adobe Creative Suite, Canva, or similar tools. Understanding of podcast publishing and promotion tools such as Soundcloud and Headliner Knowledge of WordPress, basic HTML, and Google Analytics. Working knowledge of PM/CRM tools – Monday, HubSpot, Sprout Social etc. Who You Are Driven. You are motivated by clear goals and know your success is critical to the business’s success. Outgoing. You are a natural communicator, comfortable conversing with anyone, and not easily intimidated. Compassionate. You are naturally oriented to wanting to help others, solve problems and consider situations from someone else’s shoes. Investigative. You are intellectually curious and driven to understand our clients’ businesses as well as our own. You are not afraid of asking tough or seemingly obvious questions. You seek deep insight, even if an answer leads you/us along a different path than the one you started down. Collaborative. You are experienced and confident enough in your own abilities to share and facilitate. You understand that complex, B2B business development requires teamwork and orchestrating people. Perceptive. You are attuned to others, reading between the lines, hearing what’s missed, and reading the room in order to know what role you and History Factory need to play. You have the ability to understand context and complex business environments. Analytical. You are thoughtful and think through downstream implications. You assess a situation and make decisions using your sound business acumen. Invested. You want to be part of a team and want to work for a company you can be proud of. How You’ll Be Evaluated Performance against supporting marketing and communications goals Dependability and responsiveness to business priorities Teamwork and professionalism Continual improvement and growth Work Environment Work environment is an office setting (work station). Employee is not exposed to weather conditions and noise level in work area is minimal. Regularly required to sit for extended periods; walk; stand; use hands to handle objects and feel controls; talk; listen; and vision capabilities that enable reading and viewing a computer screen. Must be able to lift and carry a forty-pound box, climb a ladder to retrieve materials, and work in environments which may contain dust and mold. How to Apply Complete the application form using this link: https://historyfactory.applytojob.com/apply DO NOT USE THE “LET’S TALK” SECTION – IT IS NOT THE APPLICATION EEO and accessibility Statement History Factory is an equal opportunity employer and makes employment decisions based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity or expression, marital status, age, family medical history or genetic information, disability, past or present military service, or any other characteristics protected under the laws applicable in the locations where History Factory operates. History Factory will not tolerate discrimination or harassment based on any of these characteristics. History Factory is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact accessibility@historyfactory.com.