Marketing Specialist

Job Description

About the job

This job is with Avangrid, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Position Information

Locations: Orange, CT; Augusta, ME; Portland, ME; Rochester, NY; or Binghamton, NY

Salary Range: The base salary range for this position is dependent upon experience and location, ranging from $76,100 – $104,700.

Schedule: Office – On Site

Recruiter: Cynthia Harrall

Job Summary

Our team plays a crucial role in shaping customer perception and building strong customer relationships through effective communication and content delivery. Our small team wears many hats and works collaboratively to plan, create, edit, and distribute content that resonates with our customers and creates improved customer understanding and satisfaction. In this role you will provide marketing and promotion management to Business Services’ departments to assist in the development of effective marketing, communications and advertising communications that help improve bottom line success and achieve program goals. Prepare marketing and promotions for each product/program that support the corporate vision and strategy.

Key Responsibilities

• Develop and implement communications programs that effectively describe and promote the organization, its products, and programs at all customer touch points
• Research and develop content for external and internal websites.
• Provides analysis of and information on web trends, web analytics and Search Engine Optimization (SEO) for 20 plus products/programs.
• Manage web content for 20 plus products/programs including other client and external relations related content.
• Using industry best practices to recommend and assist with the development and oversight of various marketing process, product improvements and web site management.
• Relies on experience and judgment to plan and accomplish goals and works independently to achieve department and company goals.
• Performs a variety of tasks with a certain degree of creativity.
• Updating product and program information and descriptions.
• Managing FAQ sections of the website.
• Ensuring Web content is accurate and customer friendly.
  

Expected Daily Work

• Complete minor web requests for 8 Avangrid company websites
• Fulfill requests from business areas that could include uploading PDFs, copy changes, images, videos, etc. (1300-1500 requests annually)
• Determine if web requests are not considered a minor web request and if so, assign to and communicate with the team leads.
• Track web request in project management system, mark progress and ompletion.
• Effectively communicate with requestor upon completion for sign-off.
• Manage web requests and discern if the web request involves additional management review or input from Subject Matter Expert (SME) before making the requested edit.
• Proofread content for grammar, punctuation, and spelling.
  

We are looking for a specialist to support our work with the following qualifications:

• BS/BA Degree in Marketing, Business, or Communications.
• Demonstrated expertise in the development of marketing communications, client management, project management and organizational skills. Understanding of graphic design, creative development, website management, print production and media venues.
• 2-5 years of web editing experience. Liferay, preferred.
• Strong prioritization skills needed to manage multiple requester’s needs daily, prioritizing regulatory requirements.
• Strong organizational skills
• Ability to handle multiple requests from multiple departments over 8 operating companies.
• Attention to detail.
  

Preferred Qualifications

• Deep understanding of customer needs, preferences, and behaviors, as well as ability to empathize with customers and address concerns
• Vendor management, project management, and stakeholder management experience
• Knowledge of electric and gas utility customer needs and emerging industry trends
• Ability to anticipate potential communication challenges and address quickly
• Change management experience
• Demonstrated effectiveness facilitating teams across functional areas, operating companies, and globally
  

Competencies

• Growth & Continuous Improvement
• Initiative & Change
• Focused on Results
• Customer Centric (internal and/or External)
• Communication
• Collaboration
  

Leadership (people managers/leaders)

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Mobility Information

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country

AVANGRID’s employment practices and policies are geared to hiring a diverse workforce and sustaining an inclusive culture. At AVANGRID we provide fair and equal employment and advancement opportunities for all employees and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, disability, protected veteran status or any other status protected by federal, state, or local law.

If you are an individual with a disability or a disabled veteran who is unable to use our online tool to search for or to apply for jobs, you may request a reasonable accommodation by contacting our People and Organization department at careers@avangrid.com