Marketing Specialist

Job Description

About the job
Description:

This is an entry-level part-time position that will grow with the Marketing Specialist

Sofiac Travel (a subsidiary of Interclypse) is seeking a part-time Marketing Specialist to manage a diverse portfolio of industry-specific clients. The Marketing Specialist will work closely with the marketing manager to define customer goals and develop Pay-Per-Click advertising strategies to attain and exceed these goals. Ideal candidates are self-motivated learners with an interest in expanding their understanding of online advertising and digital marketing. Mentorship and support are foundational tenets of Sofiac Travel’s culture, and employees are given the guidance they need to increase their knowledge and grow as professionals. This part-time position intends to expand into other digital marketing areas as the specialist grows in knowledge and displays increased interest of digital marketing.

Sofiac Travel leads the industry in car rental software solutions by leveraging cutting-edge technology to revolutionize the way the rental industry does business. In addition to our industry-leading Rentanium™ rental management platform, we offer our customers expansive Digital Marketing solutions enhanced by over a decade of industry knowledge. As we continue to grow, our marketing services have expanded. That’s where you come in!

Responsibilities

Create meaningful, productive, and creative online advertising campaigns to meet customer goals.
Write effective copy and work with designers to create eye-catching and effective graphics.
Research and implement effective keyword strategies to meet customer goals.
Hands-on management of paid digital marketing. Predominantly Google Ads with the potential to expand into Meta, Bing, etc. in the future.
Analyze the performance of campaigns and provide reporting and suggestions to improve performance to clients & management.
Stay up to date with social, pay-per-click, and mobile trends & innovations as well as provide recommendations to management on how to serve clients better.

Requirements:

Why You Might Like This Job:

You’re a college student or recent graduate disinterested in being a small part of a massive corporation.
You want a flexible schedule while pursuing a degree.
You want to help build a department that will grow with your input and experience.
You want to work for an established company with career stability.
You want to work with people who enjoy their work and make cool stuff.
You want to be part of a team focused on positively impacting the world.

Requirements:

A Degree or pursuing a degree in a marketing-relevant field.
Technical Certifications in Google Ads or other relevant digital advertising platforms and the willingness to acquire new certifications as needed.
Previous experience in or a willingness to learn PPC advertising strategies and other forms of digital advertising.
Experience with Google Analytics and/or the willingness to learn and grow these skills.
An understanding of SEO and the willingness to strengthen that knowledge further.
Exceptional written and verbal communication focused on conveying information to clients in an easily understandable manner.

Nice To Have:

Experience in performance reporting and creating visually engaging data presentations using tools such as PowerPoint, LookerStudio, etc.
A willingness to seek out educational sources and grow knowledge in your field.
Experience or familiarity with the concepts of effective copywriting and/or graphic design.