Marketing Specialist

Marketing
Boston, MA
February 5, 2024
Contract Remote

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Job Description

About the job

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: August 25th, 2024

Our client in the global professional services industry is seeking a Marketing Specialist to enhance client relationships, brand perception, and overall satisfaction. The role involves strategically delivering relevant content and experiences, leveraging leading technologies and data insights for optimal returns on investment.

What you will do:

  • Execute and support fully integrated marketing and communication strategies for clients.
  • Curate content and experiences that clients truly need and serve them up.
  • Support client relationship marketing activities, including experiences, power mapping, 360° value reports, messaging sessions, people engagement strategies, and more.
  • Research what is needed to know about key buyers, using tools like LinkedIn Sales Navigator.
  • Use SynOps and other leading technologies to help know and prioritize marketing work.
  • Measure marketing against agreed-upon success measures and use feedback loops for continuous improvement.

Qualifications:

  • Degree or equivalent + 3 years’ experience.
  • Hands-on marketing experience, ideally in professional services or other B2B organisation.
  • Account based marketing or pursuit / deal-based marketing experience highly desirable.
  • Broad marketing skill set, including campaign management, deliverable development and measurement and reporting.
  • Demonstrable experience in using different channels, including social media, email and direct mail.
  • Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment.
  • Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
  • Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation.
  • Team player with great interpersonal skills.
  • Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns.
  • Enthusiasm, passion for marketing and can-do attitude.
  • Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up.
  • Experience using Eloqua (or similar email platform) desirable.
  • Good knowledge of Microsoft PowerPoint and Excel.
  • Design skills are nice to have, but not essential.

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