Marketing Specialist

Job Description

Location

W238N 1800 Rockwood Drive, Waukesha, WI 53188

BenefitsPulled from the full job description

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Midwest Engineering Systems Inc. (MWES), an innovator and leader in complex systems integration, has been providing custom design and automation solutions for over 30 years. A company dedicated to customer satisfaction and successful solutions, MWES continues to expand its capabilities and has become a valued supplier to many loyal customers. MWES technical expertise includes a vast knowledge base serving customers in many industries.

MWES, located in Waukesha, Wisconsin, is currently recruiting for a MARKETING SPECIALIST. This is a full time, direct hire position. MWES offers competitive wages and a complete benefit package.

Our ideal candidate will have a minimum of 5 years working in Marketing in a manufacturing environment, have an excellent attention to detail, be organized, and be able to maintain deadlines and schedules for multiple projects and activities. This person must be self-motivated, a self-starter and a quick learner who can work with little supervision.

Summary

Under direction of the Vice President of Sales & Marketing, the Marketing Specialist is responsible for designing/creating marketing material and setting up programs to help support the growth and expansion of MWES products and services. The Marketing Specialist is responsible for creating a consistent “look and feel” for all sales and marketing aspects of the business. This is a true combination of both traditional marketing and digital marketing.

Create, coordinate and implement marketing projects which can include printed media for sales staff, literature, advertising (internet and/or trade magazines), writing articles for trade publications, web site design, development/maintenance; organize and attend trade shows, social networking, and email marketing.

Essential Duties And Responsibilities

• Write case studies and white paper for selected projects
• Web site development – determine what is needed, write copy, select photos/videos, etc. Make modifications to existing site and/or work with outside resources for implementation.
• Use Search Engine Optimization (SEO) to increase and maintain MWES Internet profile. This includes creating content, writing articles, press releases and blogs for online outlets.
• Use Link building initiatives with vendors and trade publication websites.
• Utilize metrics and analytic tools to monitor and measure value of content including content/brand integrity, content accuracy, and search relevance.
• Monitor and report on key marketing performance metrics and develop recommendations and based on this intelligence.
• Create, prepare and maintain all promotional materials for sales personnel. This includes all marketing communications (printed, digital media, etc.) including PowerPoint/Prezi presentations
• Create and analyze surveys using on line survey tools – General Pre-Sale Survey; End of Project Customer Feedback Survey
• Project photos/videos – Take photos of projects during shop implementation; end of project detailed photos/videos; coordinate with outside professional photographer when necessary
• Set up, manage and maintain a positive corporate image using a variety of social media platforms (Facebook, Linkedin, Twitter, etc.)
• Record, prepare and post videos on YouTube
• Organize and maintain customer contact lists and leads, using MWES CRM system
• Create and coordinate all direct marketing efforts using a variety of media sources (i.e. social media, direct mail, mass email, etc.)
• Prepare MWES logo materials for installing on machines/cabinets (ex: stickers, nameplates, signs, etc.)
• Coordinate tasks with outside marketing support companies (ex: printing companies, Marketing Consultants, photographers, web site, etc.)
• Assist in expanding the current customer base by identifying new customers in MWES target industries; either turn over information to sales team for follow up, and/or make initial contact with potential new customers
• Qualify all new sales leads that are generated through various media resources. Work with Vice President on distribution of sales leads.
• Establish and maintain marketing programs with strategic vendors. Develop marketing plans to optimize budgets.
• Maintain MWES “front door welcome screen”
• Performs other related duties as assigned by management

Education/Experience

• Bachelor’s Degree in Marketing, Communication, or related field or minimum of five (5) equivalent combination of education, training and experience
• Minimum 3 years’ experience working in a manufacturing environment
• Minimum 3-5 years’ experience in Technical Writing. This position requires creating and editing technical, marketing, and training documents and presentations, excellent oral, written, and communication skills are required.
• Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously
• Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task

Skills and Special Requirements:

• Must have excellent attention to detail, be organized, and able to maintain deadlines and schedules for multiple projects and activities
• Self-starter, fast learner, who can work with little supervision
• Requires a general knowledge or interest in the technical products and services offered by MWES, and the ability to gather information from multiple sources to prepare marketing materials.
• The ability to use MS Office and other common computer applications is required (utilizing MAC or PC)
• Ability to handle a variety of tasks, and to be flexible in work assignments
• Safeguard and maintain possession of media equipment

Midwest Engineered Systems, Inc. is an Equal Opportunity and Affirmative Action employer committed to diversity in the workplace. All employment decisions are based on the principles of equal opportunity. These decisions include recruitment, selection, promotion, transfer, discipline, compensation, benefits, training and other personnel actions involving persons in all job titles and shall occur without regard to race, color, religion, sex, age, ancestry, national origin, disability, genetic information, military service, sexual orientation, marital status, arrest and conviction records or any other discriminatory basis prohibited by state of federal law.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Waukesha, WI 53188: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: In person