Marketing Specialist

Job Description

Imagine a company full of people who are so passionate about backpacking, camping, kayaking and canoeing that it has become their career. That’s us; and it could be you!

Join our team!

At Johnson Outdoors, we want people to get out and experience the great outdoors and our awesome gear – crafted for adventurers, by adventurers – creates amazing outdoor experiences from launch to landing. What goes into a company that makes some of the best outdoor equipment in the industry? It’s simple: our people, an enduring passion for innovation that delights our customers, and love for the get-out-there lifestyle. It’s at the core of who we are as a brand along with our strong belief in teamwork, respect, fun, and community.

Learn more about our amazing Camping brands on www.eurekacamping.com and www.jetboil.com, or find us on Facebook, Instagram and TikTok!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, fishing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

As our Marketing Specialist, you will work collaboratively to develop marketing materials, digital creative and website assets to promote engagement with our brands for people to find their own unique adventure in the great outdoors.

If you’ve got a way with words and images, if you love the challenge of understanding consumers and what makes them tick, if you want to market innovative and award-winning products that are industry leaders, then it’s time for you to join the Johnson Outdoors family!

Get in touch with us today!

What you will do:

• Consult and collaborate with internal and external teams to develop marketing communications materials and tactics, ensuring they support the brands and organization.
• Coordinate with vendors to track projects, advertising deadlines and sales promotions and ensure timelines are met.
• Create marketing communications, and graphically design various marketing materials such as brochures, emails, consumer giveaways, and digital assets.
• Execute sales related marketing communications and promotions such as sales literature, sales tools, packaging, product information, price lists and catalogs.
• Assist in planning and executing the logistics of trade shows, events, seminars, photo/video shoots and partner with related vendors.
• Review efficiency, value and impact of marketing initiatives and make recommendations on potential improvements.
• Maintain digital asset management resources for efficient distribution to internal and external partners.

What you need to succeed:

• Bachelor’s degree in Marketing, Communications or equivalent
• 2-5 years of marketing experience, including creating and executing marketing communications and graphics, and event planning.
• Strong experience managing outside vendors, independent contractors, and agencies nationwide. Experience overseeing usage rights/licensing of media for photography, videography, fonts, etc.
• Strong hands-on experience in Asset Creation (Canva, Figma, Photoshop, InDesign, or Illustrator).
• Comfortable working in a lean and fast-paced environment

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

• Share in the company’s success with competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all of our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, employee stock purchase plan, and more.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)