Marketing Sales Analyst
Job Description
About the job
About the company:
Avenue Code is the leading software consultancy focused on delivering end-to-end development solutions for digital transformation across every vertical. We’re privately held, profitable, and have been on a solid growth trajectory since day one. We care deeply about our clients, our partners, and our people. We prefer the word ‘partner’ over ‘vendor’, and our investment in professional relationships is a reflection of that philosophy. We pride ourselves on our technical acumen, our collaborative problem-solving ability, and the warm professionalism of our teams.
More than 5 years of working on diversity and inclusion strategies, Avenue Code still believes that recognizing the difference and promoting a safe place, job opportunities, representativeness, and support is the best way to make the social transformation happen. All job openings aim to promote employment and recognition of diversity pillars.
About the opportunity:
As a Sales-Oriented Marketing Analyst, you will be instrumental in developing and executing marketing strategies to drive sales and revenue growth. Your role will involve leveraging your marketing expertise to generate leads, support sales efforts, and maximize ROI across various platforms, including LinkedIn, our website, and other digital channels.
Responsibilities:
Develop and implement marketing campaigns across multiple channels, including LinkedIn, our website, email, and digital advertising, to generate leads and drive sales conversions;
Collaborate with the cross-functional teams, including product, sales, and marketing to create targeted marketing materials and initiatives that align with sales objectives and messaging;
Conduct market research and analysis to identify new opportunities and market trends, using data-driven insights to inform marketing strategies;
Utilize marketing automation tools, CRM systems, and analytics platforms to track leads, manage campaigns, measure performance, and optimize ROI;
Create compelling content for sales collateral, presentations, social media posts, blog articles, website content, and other digital marketing channels;
Monitor and analyze the performance of marketing campaigns, A/B testing strategies, and optimizing for maximum impact and results.
Required Qualifications:
We know that each person has gone through different career paths that have provided further knowledge. If you don’t check all the points: go ahead! Apply anyways! Your experience is much more than a technology checklist.
Bachelor’s degree in Marketing, Business, or related field;
Proven experience in sales-oriented marketing roles, with a track record of driving lead generation, sales growth, and digital marketing success, with the ability to create compelling content for various platforms and engage with audiences effectively;
Strong understanding of marketing analytics, KPIs, and ROI measurement, with proficiency in marketing automation platforms, CRM systems, and digital marketing tools;
Strategic mindset and a results-driven approach to marketing and sales, with a focus on continuous improvement and innovation.
Nice to Have:
However, if you have the following requirements, it will be a plus for your application:
Experience in the technology industry or with tech-related companies.
Avenue Code reinforces its commitment to privacy and to all the principles guaranteed by the most accurate global data protection laws, such as GDPR, LGPD, CCPA and CPRA. The Candidate data shared with Avenue Code will be kept confidential and will not be transmitted to disinterested third parties, nor will it be used for purposes other than the application for open positions. As a Consultancy company, Avenue Code may share your information with its clients and other Companies from the CompassUol Group to which Avenue Code’s consultants are allocated to perform its services.
