Marketing Operations and Insights Manager – REMOTE

Job Description

About the job

Job Details

Level

Experienced

Remote Type

Fully Remote

Position Type

Full Time

Salary Range

$82,500.00 – $99,000.00 Salary/year

Description

Are you an experienced marketer with a knack for leveraging data, analytics, technology, best practices, and business processes to support and execute B2B marketing strategies? Are you ready to make a difference as part of a mission-driven company?

We’re looking for a Marketing Operations and Insights Manager to help us build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting lead generation and integrated sales & marketing campaigns, measuring and evaluating marketing performance, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

E Source provides predictive data science, research, and consulting to help utilities make better decisions that that positively impact their customers, their bottom line, and our planet.

What You’ll Do

• Manage marketing automation systems (Marketo) to ensure the smooth running of our marketing campaigns, and identify opportunities for growth
• Own attribution strategy and enable successful operations of technologies that unlock marketing performance insights
• Oversee database management, including lead list imports, database maintenance, field updates, deliverability and compliance
• Document operations processes and strategies, and enable the adoption of optimized processes across the business
• In conjunction with Demand Gen and Comms team, create email marketing campaigns, workflows, and landing pages
• Analyze and optimize email marketing campaigns to improve deliverability, open, and click through rates
• Be responsible for lead-to-opportunity conversion rate across marketing channels
• Build an attribution model that connects marketing campaigns to revenue
• Create and maintain marketing performance dashboards that can be used by the team to make data driven decisions on spend and buyer targets.
• Own the creation of a monthly marketing data and insights pack to share with BU leaders, executive team, and other stakeholders
• Ensure overall working efficiency of tech stack, recommend replacements where needed, establish and document operational best practices
  

What Will Make You a Good Fit

• A bachelor’s degree and 4-7 years of hands-on experience working in a similar role at B2B technology companies
• Marketo Certified Expert
• Exceptionally skilled in data analysis, lead lifecycle management, and project management
• Database and CRM management experience (Salesforce and Marketo)
• Hands-on experience with Account-based marketing and intent platforms (6Sense, ZoomInfo)
• Highly self-motivated, results-oriented, positive can-do attitude, team player, detail-oriented, and organized
• Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management
• Strong computer skills, including Microsoft Office
  

A Little About E Source

Utilities across the US and Canada face the same fundamental, day-to-day challenges: to ensure reliable service for every customer while maintaining and modernizing aging distribution networks and meeting regulatory requirements—all while keeping rates affordable. At the same time, climate change has created a common, universal call to action: to reduce our carbon impact, improve our environment, and ensure the prosperity of future generations.

At E Source, We’re Dedicated To Helping Every Utility Become a Sustainable Utility. That Means Doing The Hard Work It Takes To Achieve Goals That Often Seem At Odds With One Another

• Environmental responsibility: Decarbonizing operations, reducing emissions, eliminating water leaks, and finding efficiencies
• Reliability: Providing safe, continuous, and consistent service in the face of increasing volatility caused by climate change, including extreme weather, drought, and fire
• Equity: Making services and programs truly available to all, especially low- and moderate-income residential customers and small and midsize businesses who are often disproportionately impacted by societal events
• Financial stability: Ensuring a bottom line that affords capital and operational expenditures while enabling innovation and giving back to our communities
  

E Source blends industry-leading research, predictive data science, and solution services to help utilities make better decisions to serve their customers, their bottom line, and our planet. With a commitment to practical innovation, we use more than three decades of utility-focused experience and our unique solution set to help our clients become a Sustainable Utility.

Benefits

• We offer excellent insurance packages, including medical, dental, and vision plans; company-paid life insurance; company-paid long- and short-term disability insurance; and medical and dependent-care flexible spending plans.
• We provide a flexible time off (FTO) program; E Source employees can take as many paid days off per year as they need, with manager approval, while fulfilling their work obligations and ensuring proper coverage of their responsibilities.
• We offer flexible schedules, flexible work locations, and a paid parental leave benefit.
• We provide a 401(k)/RRSP plan with a 3% employer match.
  

The budgeted salary for this position is $82,500-99,000 USD (includes base + annual bonus). Actual pay will be adjusted based on experience.

This person can work remote, a hybrid schedule, or from one of our physical locations.

Applicants must be authorized to work for any employer in the US or Canada. We’re unable to sponsor or take over sponsorship of employment visas at this time.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.