Marketing Insights and Analytics Manager
Job Description
About the job
Life at Plume
At Plume, we believe that technology isn’t about moving faster, it’s about making life’s moments better. Which is why we’ve built the world’s first, and only, open and hardware-independent service delivery platform for smart homes, small businesses, enterprises, and beyond. Our SaaS platform uses WiFi, advanced AI, and machine learning to create the future of connected spaces—and human experiences—at massive scale.
We now deliver services to over 50 million locations globally and have managed over 2.5 billion devices on our platform. We’re expanding rapidly, pioneering a new category, and we achieved our Series F funding in just four years. Our customers include many of the world’s largest Communications Service Providers (CSPs) who look to Plume to help them evolve their smart home offerings while gleaning insights from their own data.
With a bias for action and a love for being trailblazers, the team at Plume embodies a combination of relentless curiosity and imaginative innovation. We challenge ourselves to think in ways that other companies don’t, work to do what should be done (rather than what can), and if we can’t do it exceptionally well, we don’t do it. It’s how we’ve assembled a team of world-class builders, thinkers, and doers. And it’s how we’re reinventing what’s possible every day.
The Marketing Analytics Manager is responsible for developing and maintaining the Marketing analytics function within Plume. This is a key role within the team and the successful candidate will be responsible for providing insights and recommendations that help to guide Marketing strategy and decision making. In addition the successful candidate will also be responsible for tracking and reporting on Marketing activity and return on investment.
Responsibilities
Provide strategic thought-leadership and deliver analytical outputs
Develop analytical approaches to strategic business decisions by using experience and curiosity
Deeply understand customer behavior and needs in order to make recommendations
Develop and continually improve multi-source data architecture and analytics procedures, systems, workflows, definitions, and data governance
Lead the development of reporting and data visualizations to track full marketing funnel and demand tracking
Ensure data quality and correct discrepancies within analytic solutions
Work with 3rd party vendors including those for lead management, identity resolution and 1st party data sharing to improve marketing efficiency and develop best practices
Stay up to date on industry trends and best practices and any relevant certifications
Educate business users on analytic solutions to gain efficiencies in day-to-day operations
Qualifications
Minimum of a Bachelor’s Degree, preferably in a quantitative or scientific field
7+ years of work experience in an analytics-focused role with experience including dashboard development, digital marketing analysis, multi-touch attribution, and predictive analytics
Experience with analytics tools such as PowerBI; SQL; Python, R, or other statistical languages; Google Analytics
Experience with data preparation, rationalization, and processing
Ability to meet deadlines and solve problems in a fast-paced environment with shifting priorities, demands and timelines
Excellent organizational, time management, and project planning/strategizing skills
Solid written and verbal communication skills and proven ability to work cross functionally at all levels of a matrix environment
Total Compensation package would include: anticipated base salary range of $112,000 to $150,000 + bonus + equity + benefits. Benefits include: a 401k plan and a company match, basic life insurance plus unparalleled health, dental, vision and other benefits and perks. Please see here for more details.
An employee’s base salary and its position within the range may depend on a number of factors including job related knowledge, education, skills, experience and other business related considerations. Published ranges are provided in good faith at the time of posting.
About Plume
As the creator of the only open, hardware-independent, cloud-controlled experience platform for CSPs and their subscribers, Plume partners with over 350 CSP customers, including some of the world’s largest such as Comcast, Charter, Liberty Global, and J:COM.
Using OpenSync, the most widely supported open-source, silicon-to-cloud framework for smart spaces, Plume’s software-defined network allows CSPs to decouple their service offerings from hardware and rapidly curate and deliver new services over a multi-vendor, open-platform architecture.
Backed by investors such as Insight Partners and SoftBank Vision Fund 2, Plume is now valued at $2.6B, having added over $500M in funding in 2021 alone.
Plume is an equal opportunity workplace that maintains a continuing policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, creed, religion, sex, national origin, age, physical or mental disability, sexual orientation, gender identity, marital status, pregnancy, childbirth or related individual conditions, medical conditions (as defined by state law), military or veteran status, or any other characteristic protected by federal, state or local law.
