Marketing Director
Job Description
Tasktoday is looking for top talent to build our team in the U.S. The ideal candidate will thrive in a creative and often ambiguous environment. S/he has the courage to challenge the status quo and superior judgment to make decisions that impact our business and users on a daily basis. S/he is passionate and self-motivated to continuously exceed expectations; meeting expectations is not an acceptable option.
The Marketing Director is a strong strategist and not merely an executioner. The role encompasses everything from public relations to online and offline marketing events to data and analytics. The successful individual is a high level strategic thinker with experience in brand marketing as well as product feature marketing. Creative marketing experience is mandatory.
Responsibilities
- Develop and execute all aspects of the Marketing Plan, including, but not limited to target market identification, analysis, budgeting, category and competitive analysis with a focus on new user acquisition.
- Manage agencies.
- Create and develop marketing collateral.
- Write press releases and coordinate with appropriate channels.
- Execute multiple online marketing channels as well as offline marketing channels.
- Design and launch an effective go-to-market strategy for our mobile product.
- Ensure consistent messaging across campaigns.
- Develop marketing to create our brand and continuously improve brand recognition.
- Manage brand assets and maintain brand quality standards.
- Create differentiated product messaging and positioning.
- Manage marketing strategy development including concept research, brand positioning and messaging research
- Work with cross-functional teams to ensure all aspects of marketing communications are on brand, focused on the user, and employ best practices. Plan and deliver successful mobile marketing campaigns.
- Own reporting performance metrics on a daily/weekly basis.
- Constantly push the boundaries on brand and digital marketing efforts and what can be done to drive leading edge efforts.
