Marketing Director

Marketing
Las Vegas, NV
December 15, 2023
Full Time
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Job Description

We are seeking an experienced and strategic Dental Marketing Director to lead our marketing efforts in the healthcare sector. As a key member of our leadership team, the Marketing Director will be responsible for developing and executing comprehensive marketing strategies to elevate our brand, drive patient engagement, and contribute to the overall growth of our healthcare organization. Salary $85,000-$100,000 based on experience. Dental experience required.

Responsibilities:

  • Strategic Leadership:
    • Develop and implement a forward-thinking marketing strategy aligned with the organization’s overall objectives.
    • Provide leadership and direction to the marketing team, fostering a culture of innovation and collaboration.
  • Brand Development:
    • Drive the development and maintenance of a strong and cohesive brand identity across all marketing channels.
    • Ensure brand messaging is consistent and aligns with the organization’s mission and values.
  • Market Analysis and Intelligence:
    • Conduct thorough market research and analysis to identify trends, opportunities, and potential threats in the healthcare industry.
    • Stay abreast of changes in healthcare regulations and market dynamics.
  • Multi-Channel Campaign Management:
    • Oversee the creation and execution of integrated marketing campaigns, utilizing a mix of traditional and digital channels.
    • Collaborate with internal teams and external agencies to produce high-impact marketing materials.
  • Digital Marketing and Technology:
    • Lead the organization’s digital marketing efforts, including social media, online advertising, and website optimization.
    • Explore and implement innovative technologies to enhance patient engagement and marketing effectiveness.
  • Stakeholder Engagement:
    • Build and nurture relationships with key stakeholders, including healthcare professionals, community leaders, and strategic partners.
    • Collaborate with cross-functional teams to leverage thought leadership and subject matter expertise.
  • Performance Measurement:
    • Establish and monitor key performance indicators (KPIs) to assess the success of marketing initiatives.
    • Analyze data and provide regular reports to leadership, making data-driven recommendations for continuous improvement.
  • Budget Management:
    • Develop and manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment.
    • Evaluate and negotiate contracts with external vendors and partners.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field. Master’s degree preferred.
  • 8+ years of progressive experience in healthcare marketing, with at least 3 years in a leadership role.
  • In-depth knowledge of healthcare industry trends, regulations, and compliance requirements.
  • Proven track record of successfully developing and implementing strategic marketing plans.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Leadership experience in managing and developing a high-performing marketing team.

If you are a visionary leader with a passion for healthcare marketing and a proven ability to drive strategic initiatives, we invite you to apply for this challenging and rewarding role. Join our organization and play a pivotal role in shaping the future of healthcare marketing.

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