Marketing Data & Research Specialist (Tableau)

Job Description

About the job

Company Overview

AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.

Summary of Role

As a Marketing Data & Research Specialist at AdCellerant, you will gather and analyze data to help drive marketing strategies and optimize campaign performance. You will work closely with the marketing team to provide insights and recommendations based on research and data analysis. The ideal candidate should have a strong background in data analysis and market research and possess excellent communication skills to communicate findings and recommendations to stakeholders effectively.

Responsibilities

• Collect, analyze, and interpret data from various sources to identify patterns, trends, and opportunities for optimization.
• Conduct market research to identify industry trends, customer behavior, and competitor analysis. This includes gathering data from surveys, focus groups, and other primary and secondary sources.
• Provide insights and recommendations based on data analysis and market research to inform marketing strategies and optimize campaign performance.
• Develop dashboards to track and visualize KPIs and campaign performance. Communicate results to stakeholders through regular reporting.
• Assist with executing A/B testing campaigns to identify and optimize messaging, audience targeting, and ad creative variables.
• Ensure data hygiene and quality control by monitoring data sources, validating data accuracy, and identifying data gaps.
• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment on marketing initiatives and data-driven decision-making.
• Other duties as needed

Requirements

• The successful candidate will possess a Bachelor’s degree in marketing, statistics, data analysis, related field, or equivalent experience.
• 2-3 years of experience in data analysis, market research, or a related field.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation platforms and other data analytics tools.
• Excellent communication and collaboration skills, with the ability to effectively communicate findings and recommendations to stakeholders.
• Knowledge of A/B testing and statistical analysis.
• Attention to detail, with a focus on data hygiene and quality control.
• Familiarity with digital marketing channels such as search engine marketing, social media advertising, display advertising, and email marketing.
• A team and solo player. You need to be self-motivated and willing to collaborate with the rest of the marketing team on specific projects.
• Exemplifies humility, excellence, and trust. We pride ourselves on the culture we built and the team we have. We trust and support each other.
• Experience with Tableau Prep and Desktop.

Location Information

This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.

• Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
• Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Compensation

The compensation range is $55,000 – $60,000, including salary and bonuses.

Benefits

AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant

Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

• Denver Business Journal “Best Workplace”
• Built In Colorado’s Best Workplaces 2018, 2019, 2020, 2022, 2023
• Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 – 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main Pillars woven throughout everything we do.

AdCellerant’s Pillars:

• Driving results for partners & local businesses
• Technology innovations to stay ahead of the curve
• Our team members’ success & well being
• Exceptional customer service for every single partner
• Conducting our business in an ethical & sustainable way
• Making our local community a better place

Other Requirements

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Important: Security Notice

We’re excited that you’re interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you’re unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at info@adcellerant.com

*** Please do not send resumes via email ***