Marketing CRM Analyst

Job Description

Our client, a well-known insurance company, is looking for a Marketing CRM Analyst to assist their team for the next 6 months, 40 hours per week. This is a HYBRID role (3 days onsite at their Bridgewater NJ office or NYC office, and 2 days remote).

This position will work closely with the group benefits marketing point, sales team, and agile pods to ensure to develop reporting requirements and ensure those requirements are reported back to key stakeholders.

Must Have Skills:
Experience working with with Sales in addition to marketing teams.
Requires hands on experience with managing activity in Salesforce and tying activity back to automation platforms.
Knowledge of SQL and Tableau/Power BI proficiency.

Responsibilities:
develop, optimize, and evaluate direct and interactive marketing campaigns (refine existing data and data governance, related to key audiences they target for prospecting, and cross-sell programs)
support maintenance / monitoring of campaigns related to funnel conversion, and creating custom reports
gather / analyze audience profile data from multiple platforms (CRM, social, and 3rd party tools) to inform campaigns + business development efforts
work with their Salesforce team to drive CRM initiatives, set up marketing campaigns, and recommend marketing integrations
optimize customer / prospect data analytics, and identify consumer B2B segments to be targeted for campaigns

Qualifications:
-5+ years of experience in marketing analytics / CRM tools (fluency in Salesforce is required – specifically in optimizing + creating marketing campaigns)
3+ years of experience reporting data analytics + synthesizing data to make recommendations
proven ability to develop actionable insights + create easy-to-understand reports based on marketing data
proficiency in SQL and data visualization tools such as Tableau, or Power BI