Marketing Coordinator (Product focus)

Job Description

About the job
Description

We are seeking a highly motivated and detail-oriented Entry-Level Marketing Coordinator to join our team. This role will focus on supporting product marketing initiatives for products and features, including our proprietary ASR captioning solution, Captivate, along wtih general marketing responsibilities. The ideal candidate will have a passion for marketing, strong organizational skills, and a keen interest in product promotion and accessibility.

Essential Duties And Responsibilities

Product Marketing Support:

Assist in the development and execution of product marketing strategies to drive brand awareness and sales.
Collaborate with the product team to create compelling marketing content, including product descriptions, promotional materials, and social media posts.
Coordinate product launches, ensuring all marketing materials are accurate and delivered on time.
Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
Competitive Analysis: Monitor competitors’ products, pricing, and marketing activities within the speech-to-text and closed captioning sectors. Compile and present findings to the Marketing team.
Content Creation: Collaborate with the marketing team to create engaging content, including blog posts, social media updates, email newsletters, and product collateral, focused on Captivate. Ensure content aligns with product messaging and brand guidelines.
Campaign Support: Assist in the planning, execution, and optimization of marketing campaigns for Captive ASR captions and Machine Translation. Track and analyze campaign performance metrics to identify areas for improvement.

Cross-Functional Collaboration

Collaborate with the digital marketing, social media, and content teams to integrate product and captioning strategies into overall marketing campaigns.
Work with customer service teams to understand user feedback and improve captioning and product marketing efforts.
Participate in brainstorming sessions to generate innovative ideas for product promotion and content accessibility.

Administrative Support

Manage marketing calendars, ensuring all product launches, campaigns, and content updates are well-coordinated.
Assist in the preparation of presentations, reports, and other documentation as needed.
Handle day-to-day administrative tasks to support the marketing team, including scheduling meetings and maintaining databases.

If You Want To Join Our Journey, You’ll Need

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
Strong analytical skills and ability to interpret data to drive marketing decisions.
Excellent written and verbal communication skills.
Excellent PowerPoint skills.
Creative thinker with a passion for marketing and a keen eye for detail.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and time management skills.
Proficiency in Microsoft Office Suite (Word, Excel, Teams).
Familiarity with marketing tools and platforms (e.g., Google Analytics, social media management tools) is a plus.
Familiarity with captioning and accessibility a plus.

What Makes Verbit Unique?

Verbit’s team is committed to putting our customers’ words to work! Join a team of 500 incredible individuals who share a vision of making all video and audio content accessible to people with disabilities and more actionable and engaging for everyone. Verbit’s in-house, AI-based solutions take live and recorded audio and video to the next level. We do more than just provide the best captioning, transcription, translation and audio description – we offer helpful insights through Generative AI and other features on top of these tools. With Verbit, our 3,000 customers globally can make the most out of their content, events and conversations. Leading universities, corporations, legal agencies and media entities benefit from Verbit’s customized offerings and verbal intelligence platform which is built for the needs of speech-intensive industries.

Join our journey as we make take all verbal information to the next level.

Do You Have Verbit DNA?

Verbit’s people are committed to ‘winning together’ through constant collaboration to have an impact on the world. They share a ‘do good’ mentality and apply it daily in their work.

We’re a Group Of

Tech-savvy individuals who are always open to more growth and learning opportunities
Adaptable and flexible people who thrive in a fast-paced, startup environment
Creative minds who rethink and question how to outperform past results
Effective communicators who can promote and represent Verbit’s tech and brand

Verbit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Our compensation for the role is $18-$20/hour and will align with the candidate’s experience and skill set.