Marketing Coordinator

Job Description

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

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You are the go-to person for the AP® & CTE Product Marketing team! Bringing strong organization skills and energy, you provide support across critical projects and initiatives for the Marketing and Sales teams.

The Marketing Coordinator supports the Advanced Placement® & Career and Technical Education marketing team with various projects. The incumbent will build a strong personal knowledge of products and systems and use that to support Product Marketing Managers to help sales teams drive business.

What you’ll do here:

Product Marketing Support

• Support marketing by assisting with projects by writing copy, collecting images and assets, and collaborating with digital marketing and creative services.
• Manage marketing project logistics from inception to execution, ensuring timeliness, accuracy, connections to objectives, and data measurement.
• Support campaigns, sales enablement efforts, presentation and collateral development, and other projects.
• Planning, coordinating, and budget tracking for events. Including participation in registration and in-booth engagement activities at industry and customer events, including webinars.

Sales and Marketing Data Organization

• Generate and distribute campaign result reports to promote data-driven decision-making by the Marketing team.
• Participate in the Product Marketing Forms (PMF) process that supplies up-to-date and accurate content for customer facing websites.
• Support day-to-day inquiries on product and ISBN information, ensuring questions can then be answered via self-service in the vPlaybook.
• Ensure all ISBN and product information is correct and flows correctly to the website and CRM.

Sales Enablement

• Ensure the accuracy, quality assurance, timeliness, consistency, and completeness of the sales vPlaybook.
• Build and maintain FAQ to include responses to product inquiries and resources for sales prospecting, qualifying, and customer retention.

Skills you will need here:

• A post-secondary degree/diploma is strongly preferred.
• Strong organizational, time-management, project-management, and creative skills – with an ability to prioritize workload and manage multiple projects simultaneously.
• Drive for results. “Can-do” attitude and persistence.
• Interpersonal Savvy.
• Outstanding communication skills along with the capacity to work within corporate and entrepreneurial environments.
• Proven team player in a fast-paced environment.
• Excellent oral and written communications skills.
• Basic digital literacy and MS office (Word, Excel, PPT specifically) required.
• Professionalism balanced with a fun attitude and sense of humor!

At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view

Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen

and

Equal Employment Opportunity is the Law notice

by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

accommodations.ta@cengage.com

or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$35,200.00 – $56,300.00 USD