Marketing/Communications Specialist

Job Description

University of Utah Health is seeking a talented and experienced Marketing Specialist with a strong background in the health care industry to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our health care services, products, and programs. This role requires a deep understanding of health care, industry trends, and effective marketing practices.

Responsibilities

Key Responsibilities:

• Conduct in-depth market research to understand the needs, preferences, and behaviors of our target audience within the healthcare sector.
• Develop and execute comprehensive marketing plans and strategies tailored to the health care industry.
• Collaborate with cross-functional teams, including MarCom team, health care professionals, and clients, to ensure alignment of marketing efforts with organizational goals.
• Create and manage marketing campaigns and projects across various channels, including digital marketing, content marketing, social media, and traditional advertising.
• Ensure all marketing materials and activities comply with relevant health care regulations and industry standards, such as HIPAA.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for optimization.
• Collaborate with health care professionals to communicate medical information accurately and effectively to our target audience.
• Developing and executing social media strategies, creating, and sharing engaging content, optimizing company pages, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions.
• Oversee and develop the creation of marketing materials, including brochures, websites, blog posts, videos, and other promotional content.
• Manages marketing-related projects from beginning to end; develops and adheres to project timelines.
• Tracks spend related to marketing efforts, allocating resources efficiently and ensuring cost-effectiveness.
• Maintain and enhance the organization’s brand reputation and presence in the health care market.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Some areas may require additional experience with specific computer systems and may require skills in project management, interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
• Proficiency in marketing tools and platforms preferred, including those for social media management, web and customer analytics, customer relationship management (CRM), content management system (CMS), and creative production.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with health care professionals and cross-functional teams.
• Creative thinking and problem-solving abilities.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Type

Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action ( OEO /AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• * Do you have a related Bachelor’s degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
  • Yes
  • No
• * How many years of communications/marketing related work experience do you have?
  • Less than 1 year
  • 1 year or more, but less than 3 years
  • 3 year or more, but less than 5 years
  • 5 year or more, but less than 8 years
  • 8 years or more

Applicant Documents

Required Documents

• Resume

Optional Documents

• Cover Letter
• Addendum to the University of Utah – Veteran Only – Call 801.581.2169 after submission
• Appropriate discharge document (such as a DD-214 – Member Copy 4) – Veteran Only – Call 801.581.2169

Open Date

11/13/2023

Requisition Number

PRN36924B

Job Title

Marketing/Communications Specialist

Working Title

Marketing/Communications Specialist

Job Grade

E

FLSA Code

Professional

Patient Sensitive Job Code?

No

Standard Hours per Week

40

Full Time or Part Time?

Full Time

Shift

Day

Work Schedule Summary

Hybrid Schedule available

VP Area

U of U Health – Academics

Department

01443 – Marketing and Community Relati

Location

Campus

City

Salt Lake City, UT

Type of Recruitment

External Posting

Pay Rate Range

$56,000 – $68,000

Close Date

Open Until Filled

Yes