Marketing Campaign Manager

Job Description

About the job
As a Health Marketing Campaign Manager you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying opportunities, project managing and executing tactics, optimizing spend, and reporting on results. This role is perfect for you if you are the scrappy, roll up your sleeves and get involved in commercial healthcare in a unique way, type of B2B marketing professional.

This role is remote eligible, which means you would work virtually from home or another US based non-Best Buy Health location.

What you’ll do

Manage coordinated multi-channel B2B marketing campaigns for brand awareness and demand generation
Build and execute the strategy for third-party/partnership marketing
Build and manage the LinkedIn Ads strategy
Optimize audience targeting across key business segments
Manage the logistical coordination and technical components of webinars
Ensure ongoing marketing reporting in Salesforce aligns with KPIs and strategy

Basic qualifications

Minimum 3 years of relevant marketing experience required
Minimum 1 year of experience within the Healthcare industry required

Preferred qualifications

3 or more years of B2B marketing experience preferred
3 or more years of experience marketing to healthcare organizations preferred
2 or more years of experience managing LinkedIn Ads preferred
Education background in marketing or business preferred

What’s in it for you

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

Physical and mental well-being support via Best Buy Health Wellness Program
Comprehensive benefits including tuition reimbursement, caregiver support, and more
Generous Best Buy employee discount

About us

Best Buy Health aims to enrich and save lives through technology and meaningful connections. Our strategy focuses on three main areas: consumer health products that help customers live healthier lives, device-based emergency response services for the active aging population, and virtual care offerings that help to connect patients and physicians.

As an Affirmative Action employer Best Buy Health is dedicated to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or applicant. Best Buy Health is committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law. Learn more about our Affirmative Action Policy Statement HERE

Reasonable Accommodation

Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth, and related conditions. If you need a reasonable accommodation in the application process; to access job postings, to apply for a job, for a job interview, for pre-employment testing, or with the onboarding process, please contact Talent Acquisition at talent.acquisition@bestbuy.com.

Learn more about: Online “Know Your Rights” Posting, Pay Transparency Nondiscrimination Provision and Employee Rights – Executive Order 13496 HERE