Marketing Automation Specialist
Job Description
About the job
Company Description
PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.
Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.
Our Mission:
To elevate the human experiences at the heart of business by offering insights that sharpen understanding of the needs of individuals and populations, and provide guidance on how to meet those needs.
We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs. Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty.
Our Values:
Champion the Client
We demonstrate an unwavering passion for delivering high-quality solutions and service. We commit to understanding the goals and needs of our clients. We always look for opportunities to improve and create value. Each of us understands our role in enabling client success.
All Together Better
We are united by the common purpose of our vision and mission. We promote teamwork and a culture of belonging by building strong relationships and fostering trust. We collaborate to identify and develop innovative solutions.
Embrace Change
We recognize that change is constant and presents opportunities to learn, adapt, and evolve. We seek creative solutions to challenges and e pursue them with optimism and enthusiasm.
Do the Right Thing
We demonstrate commitment to all our stakeholders, including clients, staff, and partners. We take personal accountability for our responsibilities and actions. We do right by each other by acting with honesty and kindness. We provide meaningful recognition and feedback to others.
Job Description
As a Marketing Automation Specialist (reporting to the Marketing Automation Manager) this person will be responsible for the day-to-day management and operation of all facets of the marketing tech stack. They will effectively manage the scale and optimization of our marketing automation tools to support business development, business lead engagement and sales initiatives. The ideal candidate MUST reside in either Chicago or Boston.
Accountabilities
This Marketing Automation Specialist’s role is a highly technical and analytical one. They will contribute to the success of Press Ganey, Forsta, etc. and the products and services we support by addressing the needs and requests not only by the Demand Gen/Digital and Marketing teams, but the Sales organizations as well. This role will be responsible for the following:
Become well versed across all marketing technology platforms and understand how they run, interact and sync across Salesforce and non-marketing platforms
Own the integration, maintenance, troubleshooting and data integrity across the MarTech stack
Successfully troubleshoot and identify solutions when presented with problems
Manage MarTech requests
Set-up workflows and provide other marketing automation support
Work with Marketing Automation Manager and Web teams to maintain a strategic roadmap to prioritize and achieve annual marketing goals
Expectations
The Marketing Automation Specialist is expected to be the go-to person to execute projects and work collaboratively across to address the needs and requests of key stakeholders within the demand gen/digital team. Such responsibilities include troubleshooting platform issues, issue and retire platforms, manage CRM requests, optimize funnel flow, assist in the maintenance of marketing reports and dashboards and enable KPI analysis, perform regular data integrity/hygiene checks, adhere to GDPR regulations, identify areas for optimization, assist in list management, and may be asked to work directly with .com partners to ensure tool integration is seamless to support marketing initiatives.
Qualifications
The ideal candidate has a bachelor’s degree in marketing with 1-3 years of marketing automation experience (B2B preferred). Additionally, we’re looking for strong analytical and communication skills to align teams to marketing automation best practices. This candidate must be well versed in and have a deep understanding of analytics, attribution and data hygiene. Working on the demand gen/digital team requires the candidate to be thorough, contentious and collaborative. Required experience includes:
Salesforce (required)
Marketo and Hubspot
6Sense
Zoominfo
Experience in using Project Management Tools (Asana preferred)
Microsoft Suite Products
Additional Information
All positions at Press Ganey require an applicant who has accepted an offer to undergo a background check. The specific checks are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Press Ganey, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Press Ganey’s employment policies. You will be notified during the hiring process which checks are required for the position.
Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.
Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
The expected salary for this position ranges from $54,000 to $70,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.
All your information will be kept confidential according to EEO guidelines.
Our privacy policy can be found here: https://www.pressganey.com/legal-privacy/
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
