Marketing Associate II
Job Description
About the job
This job is with TD Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Work Location:
United States of America
Hours
40
Pay Details
$28.25 – $45.00 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate’s skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line Of Business
Marketing
Job Description
The Marketing Associate II is responsible for providing professional support and/or leading the development, execution and evaluation of initiatives, programs, projects, and work-plans as assigned, by evaluating the effectiveness of projects/plans/programs/initiatives after implementation; assisting in compiling and analyzing feedback from various internal areas and outside vendors, developing recommendations as appropriate and incorporating changes into future plans that will drive and support customer strategy formation and business decisions.
Depth & Scope
Experienced working professional role providing marketing services, advisory or process/program support
Requires experienced, conceptual and practical knowledge within Marketing and knowledge of broader related areas
Accountable for own work and sometimes others; acts as an escalation point or knowledge resource for others in their own area
Leads projects or work streams within broader projects with moderate risk and may be accountable for ongoing activities, processes and functional programs
Works within broad guidelines/policies and independently performs tasks from end to end
Solves moderately complex problems by taking a new perspective on existing solutions
Exercises judgment based on the analysis of multiple sources of information
Conveys business context when providing guidance within field of specialty to internal or external stakeholders
Work is performed under minimal management guidance and supervision
Identifies and leads problem resolution
Education & Experience
Undergraduate degree or relevant professional certifications, designations, or equivalent required
3+ years relevant experience
Solid knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Solid knowledge of customer and brand research techniques and ability to develop analyses that will drive customer strategy formation and business decisions
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Knowledge of project/program support, planning and implementation
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Customer Accountabilities
Provides professional support in the design, development and execution of marketing solutions/initiatives/programs/projects applying industry, external, internal, enterprise and business awareness
Monitors and understands trends, identifies issues and opportunities and provides recommended action to appropriate stakeholders
Gathers and integrates information and research to support the development/evaluation of insights, strategies, marketing solutions, etc.
Supports and may lead the delivery of initiatives/plans/campaigns in alignment of the overall business/marketing strategy
Provides marketing knowledge and/or input to projects/plans, and where necessary participates in identifying and designing solutions
Supports, and for less complex projects may lead, the creation of plans/solutions, adding ideas from research and other team members/subject matter experts and ensuring that client issues, concerns and priorities are identified
Assists with client/stakeholder meetings, determining needs and requirements, generating ideas and formulating plans
May actively participate in the development of marketing materials/creative briefs
Participates in evaluating the effectiveness of projects/plans/programs/initiatives after implementation; assists in compiling and analyzing feedback from various internal areas and outside vendors, develops recommendations as appropriate and incorporates changes into future plans
May serve as the Marketing contact for various initiatives/activities
May maintain appropriate project records, databases and information; reports to management and others on project status and updates
Understands the functions, intricacies and requirements of the respective product(s) or business line(s) supported
Supports or manages the integrated implementation of work activities/policies/processes/procedures/changes across multiple functional areas
Shareholder Accountabilities
Prioritizes and manages own workload to meet service level requirements for service and productivity
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Is knowledgeable of practices and procedures within own area of responsibility and keeps abreast of emerging trends for own functional area
Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts reporting and/or meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Acquires and applies expertise in the discipline, provides guidance, assistance and direction to others
Identifies, recommends and effectively executes standard practices applicable to the discipline
Adheres to internal policies/procedures and applicable regulatory guidelines
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
May lead work streams by acting as a project lead for small scale projects/initiatives in accordance with project management methodologies
Employee/Team Accountabilities
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Supports the team by continuously enhancing knowledge/expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to the success of the team by willingly assisting others in the completion and performance of work activities; provides training, coaching and/or guidance as appropriate
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand champion for your business area/function and the bank, both internally and/or externally
Who We Are
TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
Additional Information
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
