Marketing Associate

Job Description

About the job

The Gist

We are Vim, a digital healthcare technology company operating within the US Healthcare Market and specializing in bridging information gaps prevalent in the industry. Our innovative platform facilitates seamless data transfer between digital health builders and endpoint caregivers which breaks down silos and enhances connectivity. By streamlining operations, Vim minimizes bureaucratic hurdles, resulting in better care and cost savings for all.

What We Are Doing At Vim

Vim has built a next-generation Electronic Health Record (EHR) integration technology that is disrupting the US healthcare industry. Digital health builders of all sizes, including national health plans, leading Management Services Organizations (MSOs), value-based care enablers, and tech companies, use Vim’s platform to connect with over 2,000 care provider organizations giving them the tools and resources they need to operate efficiently and thrive without the burden of portals or spreadsheets. In addition, we are now opening the door to accelerated innovation in healthcare with our new developer platform (Canvas). By streamlining access to data, applications, and patient insights, we’re helping providers enhance the quality of care for their patients.

The role

The Marketing Associate will play a pivotal role in enhancing Vim’s brand presence and supporting business development efforts across all GTM departments as we embark on a mission to improve how healthcare is delivered in the U.S. This role offers the opportunity to be part of a small but mighty and dynamic marketing team at Vim during a period of strategic growth. As a Marketing Associate, you can join in an entry-level role and grow with our marketing team. In this role, you will craft engaging content and strategically deploy it across various marketing channels to maximize its impact. Additionally, you’ll work closely with cross-functional teams to support various marketing initiatives for ABM, demand gen, enablement, and product marketing – ensuring all marketing initiatives run smoothly. The ideal candidate will have a strong blend of creativity, strategic thinking abilities, tech-savviness, and strong attention to detail. This role will report directly to the Director of Marketing at Vim and is based out of our NYC Offices.

What You Will Do

• Assist in the creation and execution of content marketing strategies to drive brand awareness and engagement
• Support the development of content strategy in coordination with the Director of Marketing and craft compelling yet straightforward content across several verticals
• Support customer marketing and enablement asset development
• Support sales enablement creation and execution
• Own the overall development of content assets, including newsletters, blog posts, whitepapers, case studies, video interviews, and social media content
• Coordinate with internal and external stakeholders to ensure timely delivery of content and marketing materials
• Assist in planning and executing field marketing events, including conferences, webinars, local and Vim-hosted developer meet-ups, and networking events
• Support the development of marketing campaigns across growth, commercial, and marketing-specific initiatives
• Conduct market research and competitive analysis to identify trends and opportunities across ICPs
• Assist in the tracking and analysis of marketing metrics to measure the effectiveness of campaigns and initiatives you own
• Provide general support for marketing activities, including email marketing, website updates, and collateral development
• Liaison with the Product Marketing function to apply product-specific output into brand marketing channels
• Own and manage the company’s social media profiles and presence, ensuring consistent messaging and engagement with our community
• Support the growth team for the ideation and execution of growth-specific ads tied to company goals and ICPs
  

What You Will Need

• At least 2-3 years of experience in marketing, within a startup technology organization
• Proven B2B writing and content creation experience
• Bachelor’s degree in Marketing, Communications, or a related field
• Strong writing and communication skills, with the ability to create compelling crisp content
• Experience with content management systems (CMS) and marketing automation platforms
• Ability to multitask and prioritize tasks in a fast-paced environment
• Excellent organizational skills and attention to detail
• Proven ability to work effectively in a collaborative team environment.
• Be located in commuting distance to our amazing Vim NYC Offices located in the Chelsea area of Manhattan!
  

Nice to Have

• Experience working with international teams and/or Israeli organizations
• Knowledge of healthcare industry trends and regulations is a plus
  

Compensation And Benefits Includes

The target base salary for this role is between $70,000 and $105,000 per year. Additional compensation in the form of equity or commission bonus are dependent on the position offered. Vim offers a comprehensive benefits package including discretionary (unlimited) vacation time off; generous contribution to health care, dental, and vision insurance; 401K; hybrid/flexible work environments; employee assistance program; learning & development opportunities. Compensation is influenced by a wide array of factors including but not limited to skill set, and level of experience.

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics. Vim is a place where team members thrive and grow. We’re a progressive and inclusive meritocracy. Bring your unique background and experience, and join us in the journey.

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