Job Description
About the job
CSAA Insurance Group (CSAA IG), a AAA insurer, is one of the top personal lines property and casualty insurance groups in the U.S. Our employees proudly live our core beliefs and fulfill our enduring purpose to help members prevent, prepare for and recover from life’s uncertainties, and we’re proud of the culture we create together. As we commit to progress over perfection, we recognize that every day is an opportunity to be innovative and adaptable. At CSAA IG, we hire good people for a brighter tomorrow. We are actively hiring for a Marketing Analyst IV. Join us and support CSAA IG in achieving our goals.
Your Role As a Marketing Analyst, you will partner with Program Managers, providing data insights to understand, target and optimize marketing programs. You will help to design and implement our new Salesforce Marketing Cloud Intelligence tool to automate insights and drive dynamic marketing measurement. You will measure, assess and drive out insights as well as discover relevant prospect and customer behaviors to improve business outcomes. You will also identify and monitor competitors, and research market conditions and changes in the industry that may affect sales.
Identifies and delivers data analysis with minimal guidance based on the needs of business partners using knowledge of marketing analytic disciplines to solve unique issues/problems by translating data into actionable business solutions without precedent and/or structure.
If you’re looking for a cross-section opportunity to bring together analytics and marketing , this is a great position for you.
Your work
- Translates big data into strategic insights and actionable business solutions used to drive strategic decision-making across business lines and enterprise.
- Performs in-depth analyses to extract insights and provide feedback of certain business trends and variances to allow continuous business growth and improvement.
- Develops, produces, and maintains high standard critical metric reports and dashboards for Marketing group and other parts of the organization. Provide interpretation of critical metrics to support key business questions.
- Develops fact base and recommendations for critical performance issues and approaches analytical problems with an appropriate balance of mathematical precision and practical business intuition.
- Applies data mining techniques to transform raw data into business insights.
- Contributes to building processes and/or environment that allow automated reporting production.
- Explores new ways to visualize data through reports and dashboards.
- Hands-on with technical development (code writing).
- Acts as data lead with the IT organization to design and drive processes to ensure data quality; assess and manage up-stream source data change impacts on Marketing data environment.
- Acts independently to determine methods and procedures on new or special assignments.
Required Experience, Education And Skills
- 6 – 8 years’ experience in analytics.
- Bachelor’s degree in related area (BA/BS degree in business, statistics, computer science or related discipline) or an equivalent combination of education and experience
- 3 or more years of experience with Salesforce Marketing Cloud Intelligence (Datorama).
- Advanced knowledge of marketing principles, concepts, techniques and applications relevant to the field of promotion and advertising knowledge of analytic or campaign management software.
- Experience in working with big data stored in a complex relational data warehouse
- Strong SAS and/or SQL programming Base, Macro, Enterprise Guide
- Advanced Excel and knowledge of VBA
What would make us excited about you?
- 3 – 5 years’ experience in marketing
- Multivariate statistical analysis, including regression analysis, decision trees, cluster analysis and direct/database marketing analysis.
- Interpersonal communication and political acumen skills, including strong negotiation and problem recognition/avoidance/resolution skills.
- Ability to manage external vendors and contractors.
- Digital analytics experience
- Experience with Power BI and Snowflake
- Actively shapes our company culture (e.g., participating in employee resource groups, volunteering, etc.)
- Lives into cultural norms (e.g., willing to have cameras when it matters helping onboard new team members, building relationships, etc.)
- Travels as needed for role, including divisional / team meetings and other in-person meetings
- Fulfills business needs, which may include investing extra time, helping other teams, etc
CSAA IG Careers
At CSAA IG, we’re proudly devoted to protecting our customers, our employees, our communities, and the world at large. We are on a climate journey to continue to do better for our people, our business, and our planet. Taking bold action and leading by example. We are citizens for a changing world, and we continually change to meet it.
Join us if you…
- BELIEVE in a mission focused on building a community of service, rooted in inclusion and belonging.
- COMMIT to being there for our customers and employees.
- CREATE a sense of purpose that serves the greater good through innovation.
Recognition We offer a total compensation package, performance bonus, 401(k) with a company match, and so much more! Read more about what we offer and what it is like to be a part of our dynamic team at https//careers.csaa-insurance.aaa.com/us/en/benefits
In most cases, you will have the opportunity to choose your preferred working location from the following options when you join CSAA IG remote, hybrid, or in-person. Submit your application to be considered. We communicate via email, so check your inbox and/or your spam folder to ensure you don’t miss important updates from us. If a reasonable accommodation is needed to participate in the job application or interview process, please contact TalentAcquisition@csaa.com.
As part of our values, we are committed to supporting inclusion and diversity at CSAA IG. We actively celebrate colleagues’ different abilities, sexual orientation, ethnicity, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We are always recruiting, retaining, and promoting a diverse mix of colleagues who are representative of the U.S. workforce. The diversity of our team fosters a broad range of ideas and enables us to design and deliver a wide array of products to meet customers’ evolving needs.
CSAA Insurance Group is an equal opportunity employer.
The national average salary range for this position is $110,700-$123,000. However, we have a location-based compensation structure. Our salary ranges vary and are calculated based on county of residence. The full salary range for this position across all the states we hire in is $99,630-$147,500. This role also includes an opportunity for a company-wide annual discretionary bonus, through our Annual Incentive Plan (AIP), of up to 10% of eligible pay.
If you apply and are selected to continue in the recruiting process, we will schedule a preliminary call with you to discuss the role and will disclose during that call the available salary/hourly rate range based on your location. Factors used to determine the actual salary offered may include location, experience, or education.
Please note we are hiring for this role remote anywhere in the United States with the following exceptions Hawaii, Alaska.