Marketing Analyst

Job Description

About the job

ANALYST, MEDIA ANALYTICS

AMP Agency is looking for curious, thoughtful, technology-driven storytellers to join its Performance Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.

The Analyst will work on the front lines of our practice – preparing data for analysis, analyzing data, collaborating with team members to craft meaningful stories, and helping to build reports for clients. This person will ideally become a trusted expert regarding their clients’ marketing performance data, and will be asked to help team members across functions with accessing and interpreting results. They will work closely with an Analytics Lead to develop their skill-set, while also ensuring that we deliver an accurate, context-rich, and useful output to our clients.

Requirements/Skills:

• Intellectually curious, analytical, and passionate about data.
• Excellent verbal and written communication skills to interpret and present business value to our clients.
• Fluent in Microsoft Excel for data manipulation and analysis.
• Experience working with data in some Marketing or Web Analytics capacity is preferred.
• Experience with a digital analytics solution ( g. DoubleClick, Facebook Business Manager, Sprout Social, Google Analytics, Adobe Analytics ) is preferred.
• Experience with presentation software (e.g. PowerPoint, Keynote) is preferred.
• Experience with a data analysis/visualization tool (e.g. Tableau, Power BI) is a plus.
• Agency or brand marketing experience (from an internship or other full-time role) is a plus.
• Experience with ETL tools (Funnel, Domo, Alteryx) is a plus.
• Experience with a tagging solution (e.g. Google Tag Manager, Tealium) is a plus.
  

Responsibilities:

• Extract, clean and integrate data from disparate data sources – helping to build reports that inform, educate, and engage our clients.
• Analyze media campaign performance, website traffic, and user engagement using various analytics tools and create clear and insightful reports
• Support internal teams by identifying the “what” and explaining the “why” found in data trends, building actionable insights from the work.
• Collaborate across functional teams (e.g. Media, Creative, Tech) to identify opportunities for both client optimization and internal improvement.
• Help to build presentations and other client-facing documentation.
  

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We’re a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an “Insights Inspired, Results Driven” approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties And Responsibilities

• Marketing Campaign Performance Measurement: Identify key metrics needed to deliver on goals, lead the collection and analysis of data needed to measure key performance indicators.
• Reporting & Analysis: Provide initial analyses of target consumer behavior, conversion data, and consumer journeys. Present to internal teams and clients with recommended strategies across marketing channels to continuously improve ROI.
• Model development: Create proprietary analytic models and measures of marketing programs to lead development of ROI and attribution models, and educate internal team and clients on modeling build process, application and business implications.
  

Supervisory Responsibilities

Direct Reports

• This position does not have supervisory responsibilities for direct reports
  

Indirect Reports

• This position does not have guidance or mentoring responsibilities for indirect reports
  

Travel And/or Driving Requirements

• Travel and Driving are not essential duties or functions of this job
  

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor’s Degree or equivalent experience

Field of Study/Area of Experience: Marketing, Sales and/or Replenishment Analytics

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.