Marketing Analyst
Job Description
About the job
The Marketing Analyst is responsible for the collection, visualization, and reporting of all marketing metrics related to brand awareness, lead generation, and campaign effectiveness. This individual will work closely with the digital marketing, content marketing, product marketing, and sales team to turn data into insights that can be used to make marketing and/or user experience decisions. Candidates should be experienced in working independently in a fast-paced environment, with a proven ability to understand the business logic around data to analyze trends and deliver meaningful reports.
Duties & Responsibilities
Develop KPIs and measurement frameworks to quantify the value of marketing activity across all relevant channels
Own market analysis to define, size, and segment key target markets for all Provation products, including new markets, TAM, SAM, and SOM to drive effective commercialization
Design, develop, and launch new reports and dashboards according to business requirements
Own and lead the creation of target lists for marketing campaigns from CRM and external database contacts
Monitor marketing campaigns and conduct A/B testing to optimize campaign performance and improve ROI
Own marketing lead process and standard work
Access, gather, visualize, and interpret data from all relevant sales, product, and marketing tools: Google Analytics, Marketo, CRM, Highspot, Pendo and others
Present findings, reports, and presentations to leadership and stakeholders to drive informed decision-making
Support ad-hoc product, sales and marketing insights requests for stakeholders throughout the organization
Support company objectives and achieves goals successfully
Actively and constructively participate in all team and employee meetings
Provide feedback to management on market, product, and team/culture issues
Participate in monthly and annual sales meetings
Attend and successfully complete regularly scheduled training sessions
Other duties and projects as assigned
Job Requirements
Education & Experience
A Bachelor’s Degree required; Undergraduate major in business, marketing, technical, or finance discipline
Proven experience with Microsoft Excel, Salesforce, and Google Analytics
Preferred experience using Microsoft Power BI
2+ years of marketing analysis experience at a marketing agency, software or technology company; preferred experience in a B2B and/or healthcare business
Other Knowledge, Skills, Abilities or Certifications:
Proven ability of understanding data well enough to apply insights to a business and directly contributing to sales growth
Capable of working independently with little direction; however with the curiosity and innovative spirit to ask questions and make recommendations to improve process and grow the company
Understanding of B2B marketing programs and lead management marketing philosophies
Experience managing multiple projects simultaneously and meeting tight deadlines
Strong communication and problem solving skills
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet™), order set and care plan management (Provation® Order Set Advisor™ and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we’re guided by our core values – Provation has a culture of CARES:Community – We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability – We own it and get it done with integrity. Respect – We build diverse teams that collaborate and communicate with positive intent and trust. Excellence – We welcome new ideas as we innovate quality solutions. Service – We are passionate about putting customers first. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 63,000.00 – 117,000.00. Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.
