Marketing Analyst

Marketing
United States
February 19, 2024
Full Time

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Job Description

About the job

Microplex Printware Corporation is looking for a full-time Marketing Analyst to join our team. Microplex has been in business since 1998, servicing clients nationally and internationally. We are a close-knit team that believes in being family-friendly and having a work-life balance. We are looking for a Marketing Analyst who will research and identify ways to build our brand and acquire new clients.

What can Microplex offer you?

  • Competitive pay: $50,000 – $60,000/year, offer dependent on experience

All benefits start day 1:

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Simple IRA with annual company contribution
  • Supplemental Insurance available

The right candidate will have:

  • Previous experience with PPC campaigns and be comfortable with processing and analyzing marketing data
  • Agency collaboration experience
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Previous experience as a Marketing Analyst or within similar role
  • BS in Marketing or relevant field
  • Located close to Solon preferable, but not required
  • Creative and writing skills
  • Good knowledge of Microsoft Excel
  • Analytical abilities

Our Marketing Analyst will:

  • Analyze sales funnels and customer intent
  • Measure performance of online and offline campaigns
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  • Research consumer behavior and exploring market trends and opportunities
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (direct marketing, social media scheduling, etc.)
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition
  • Does this sound like the position for you? Apply with a current resume to join our team!

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