Manager, Performance Marketing

Job Description

About the job

Why Work at Mercer Advisors?

For nearly 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating expertise in financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,200 families in more than 90 cities across the U.S. We are an independent, national fiduciary committed to always working in our clients’ best interests.

Mercer Advisors offers a distinct work environment that we believe stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.

Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.

Job Summary:

The Manager of Performance Marketing will work closely with the Senior Director of Acquisition Marketing optimize Mercer Advisors’ performance marketing efforts to deliver its ambitious client acquisition goals. Mercer Advisors is uniquely positioned within the RIA space to be an industry leader in performance marketing, and this Manager will play a crucial role in driving and executing Mercer Advisors’ performance marketing strategy. The Manager of Performance Marketing will spearhead strategic planning and daily execution and develop a test-and-learn culture.

The Manager of Performance Marketing must have a proven track record of efficiently acquiring customers at scale, preferably in a lead generation and consultative selling environment. Candidates should have experience developing marketing strategies, working with marketing automation platforms, and overseeing a digital agency. The ideal candidate will also have experience in non-digital channels (such as direct mail).

Essential Job Functions and Responsibilities:

Support performance marketing strategy

• Support the multi-channel Performance Marketing strategy (including, but not limited to SEM, paid social, SEO, digital display and video, audio, direct mail) to maximize new client acquisition and revenue growth
• Drive performance media planning, budgeting, and allocation to maximize ROI
  

Test and optimize

• Drive rapid testing to optimize key KPIs and oversee testing roadmap across key levers including account structure, audiences, bidding/ budgeting, creative, and landing page optimization
• Optimize campaign performance based on data-driven insights, identify marketing performance issues and drive solutions
• Continually monitor the market to understand best practices and surface new testing opportunities
  

Manage and Execute

• Manage day to day operations with agency partners and/or in-house teams to execute on strategy with scale, rigor and efficiency
• Execute internal processes including billing, account QA, and setting up audiences and tracking for campaigns
  

Partner cross-functionally

• Partner cross-functionally with marketing analytics to help optimize the marketing funnel
• Partner with creative teams to develop assets for performance marketing campaigns, following channel best practices
  

Required Knowledge, Skills & Abilities:

• 5+ years of performance marketing experience, ideally with agency experience within financial services and/or industries with a multi-step sales funnel (i.e., lead generation via marketing to sales close).
• Expert knowledge of marketing principles from media planning and optimization, messaging, analytics, and martech.
• High degree of hands-on keyboard proficiency and expertise within media buying platforms (e.g., Google, Meta, LinkedIn), SEO tools, Adobe Analytics, social media platforms, Salesforce Marketing Cloud, MS Office, and the ability to grasp new software.
• Familiarity with digital marketing audiences leveraging 1PD and 3PD
• Very strong analytical problem-solving skills, and data-driven decision making. Understanding of digital marketing measurement including A/B testing, incrementality testing, multi-touch attribution, and mix modeling.
• Bachelor’s degree.
• Detail-oriented, accurate, and with strong organizational skills.
• Strong written and verbal communication, and interpersonal skills.
• Ability to maintain a professional demeanor under all circumstances and possess executive presence with senior leaders across the organization.
• Capacity to manage multiple tasks and prioritize deliverables.
  

Work Schedule: Monday through Friday, 8:00AM – 5:00PM

Working Conditions: Professional office environment. Working inside. Standing and sitting. Will be assigned to a workstation. No heavy lifting over 20 lbs.

Benefits:

Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:

• Company Paid Basic Life & AD&D Insurance
• Company Paid Short-Term and Long-Term Disability Insurance
• Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
• Three medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
• Health Savings Account (HSA) with company contributions on a per pay period basis if enrolled in either HDHP medical plan.
• Two comprehensive Dental Plans
• Vision Insurance Plan
• Dependent Care Savings Account for child and dependent care.
• 14 Company Paid Holidays with a full week off at Thanksgiving.
• Generous paid time off program for vacation and sick days
• Employee Assistance Plan
• Family Medical Leave
• Paid Parental Leave (6 weeks)
• Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (6 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
• Adoption Assistance Reimbursement Program
• Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
• 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match
• Pet Insurance
  

We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.

Mercer Advisors provides equal employment opportunity to all applicants and employees without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, genetic predisposition or carrier status, or any other characteristic protected by law in accordance with all applicable federal, state, and local laws. Mercer Advisors provides equal employment opportunity in all aspects of employment and employee relations, including recruitment, hiring, training and development, promotion, transfer, demotion, termination, layoff, compensation, benefits, and all other terms, conditions, and privileges of employment in accordance with applicable federal, state, and local laws.