Manager, Marketing Analytics
Job Description
About the job
About Us
At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
About The Role
As a Manager of Marketing Analytics, your primary responsibility will be to oversee and analyze marketing performance data in order to measure the effectiveness of various marketing strategies and tactics. You will work closely with other members of the marketing team to establish key performance indicators (KPIs) and develop measurement plans that align with business goals. Your duties will include identifying trends and insights, communicating findings to stakeholders, and making data-driven recommendations for optimization and improvement. As part of the marketing operations team, you will also be a key stakeholder in managing and maintaining marketing analytics tools and systems, as well as staying up-to-date with industry best practices and new technologies in order to continually improve the measurement and reporting processes. The ideal candidate will have a strong background in marketing analytics, data analysis, and project management, as well as excellent communication and collaboration skills.
What will you be doing?
Develop and maintain dashboards and reports that provide ongoing visibility into key marketing metrics and trends, as well as ad-hoc analysis as needed
Communicate insights and recommendations to stakeholders across the business, including senior leadership, through presentations, reports, and other forms of communication
Conduct deep-dive analysis on specific marketing initiatives to understand performance drivers and opportunities for optimization
Build forecasting and driver-based models to understand predict future performance
Foster a culture of data-driven decision-making across the organization, including educating and training other team members on marketing measurement best practices and tools
Continuously monitor and troubleshoot data quality issues, and work with marketing operations, and other internal and external partners to resolve discrepancies
What are we looking for?
Masters Degree in Marketing, Economics, Analytics desired
Bachelor’s Degree in Marketing, Economics, Statistics or any quantitative discipline required
Minimum of 3-5 years of experience in marketing analytics, with a proven track record of delivering insights and recommendations that drove measurable business impact
Strong analytical skills and experience working with large and complex datasets, including advanced proficiency in Excel/Google Sheets and SQL
Expert knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similar
Proven track record of working within marketing automation platforms and tools such as Marketo, HubSpot, Eloqua, or similar, as well as Salesforce and Salesforce reporting tools
In-depth familiarity with BI and data visualization tools such as Tableau, Looker, or similar.
Excellent communication skills, with the ability to distill complex data and insights into clear and concise reports and presentations
Ability to work in a dynamic, fast paced environment and deliver to deadlines
Ability to question the status quo, test-and-learn and look for continuous improvement opportunities
What will make you stand out?
10+ years of B2B and B2C marketing experience
Strong leader; has managed global demand generation campaigns
Strong project planner; collaborates well with others at all levels
Statistical programming experience in R, RStudio
Expertise in statistical analysis around A/B/multivariate testing, incrementality tests
Familiarity with multitouch and marketing mix models
Familiarity with Segment
The Tech
Hubspot/Marketo/Salesforce
Looker/Tableau
Excel/Google Sheets (required), SQL/R (preferred)
BigQuery
G-suite
What do we offer?
📦 Discount on your personal shipment orders via stamps.com and GlobalPost.
💙 Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
😊 Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!
Referral Fee 🔗 We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
⚖️ Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn’t mean you shouldn’t enjoy your free time!
💜 An inclusive and upbeat work environment Leave your suit behind… business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
🌍 A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
🏟️ Company events Work hard, play hard! We do our best every day, even at our regular team-building events.
📺 Internal and external training, free access to online training platforms such as LinkedIn Learning.
🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
🌅 We offer 10 paid days off for U.S. holidays throughout the year!
🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
🛬Take the reins of your time off with our flexible PTO policy – because work-life balance should always be in your hands!
🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
🚗Free garage parking directly across from the office building.
🏋🏾♀️Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
💪🏽We offer a gym discount program to help you stay fit and healthy!
🧘🏻♂️Find your zen right at the heart of our Austin office with weekly onsite yoga sessions – because balance is key to our vibrant workplace culture!
💰401k employer matching program – because your future deserves a friendly boost!
📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
🐶We’ve got your furry friend covered with pet insurance discounts.
📄Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
🩺Get ready for hassle-free healthcare from the comfort of your couch – we offer free Telehealth services to keep you feeling your best!
💆🏻♀️Treat yourself to relaxation on the regular – enjoy a monthly discount at Massage Envy.
👕Get ready to rock our brand with style – we’ve got awesome company swag to offer!
⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
🏡BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
🚶🏽♀️Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!
💲Health savings account employer contribution for HSA medical plan enrollees.
Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
Sit for prolonged periods of time
Utilize wrist and hands for a prolonged period of time
Walk short distances
Stand for short periods
Speaking and conversing with others
Lift up to 25lbs without assistance up to chest height
Equal Opportunity Employer/Veterans/Disabled
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