Manager, Marketing

Job Description

University of Utah Health is seeking a talented and experienced Marketing Manager with a strong background in the health care industry to join our team. This role requires a deep understanding of health care, industry trends, and effective marketing practices. The Marketing Manager is responsible for planning, developing, and executing comprehensive marketing strategies and campaigns to promote assigned health care categories, services, products, and programs. This role involves working closely with cross-functional teams, including clinical staff, enterprise and decentralized MarCom team members, external vendors and others to drive awareness, conversions, and growth.

Responsibilities

Responsibilities:
Develop and Implement Marketing Strategies:

• Create and execute marketing plans aligned with organizational goals and objectives, including Strategy 2030 plans and other enterprise clinical objectives.
• Conduct market research, competitive analysis, customer segmentation, and persona development to inform marketing strategies by leveraging a variety of internal and external data sources,.
• Act as a strategic partner, advisor, and consultant to distributed marketing team members on best practices and resources.

Content Development and Distribution:

• Oversee and assist in the creation of compelling campaigns and content that include web, digital, print, and video content, blog posts, and promotional materials.
• Make recommendations to channel mix, content development, and distribution methods to achieve maximum impact using social media, email, SEO/SEM, traditional media, website, and other owned and non-owned platforms.
• Optimize website content for user experience and search engine visibility.

Brand Management:

• Ensure consistent branding and messaging across all marketing materials and channels.
• Monitor and maintain brand reputation and integrity.
• Ensures the University’s commitment to equity, diversity, and inclusion is represented in marketing outputs.

Campaign Management:

• Plan and execute marketing campaigns, including product launches, awareness initiatives, and promotions.
• Monitor and analyze campaign performance metrics and adjust strategies as needed to achieve awareness, growth, and conversion goals.

Collaboration and Stakeholder Engagement:

• Work closely with cross-functional teams, including clinical staff, service line leadership, MarCom team, strategy department, and others to align marketing efforts with business objectives.
• Builds reports and presentations for use in meetings with leaders, cross-functional team members, and other key stakeholders that feature impacts of marketing efforts on stated business objectives.
• Build and maintain relationships with external partners, agencies, and vendors.
• Facilitates cooperative and collaborative community and institutional relationships

Compliance and Regulatory Adherence:

• Ensure all marketing activities adhere to relevant healthcare regulations, compliance standards, and industry best practices.

Budget Management:

• Forecasts, develops, manages, and tracks campaign spend, ensuring efficient allocation of resources for maximum ROI.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking.

Seldom: Bending, reaching overhead.

Minimum Qualifications

Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Healthcare knowledge or experience highly preferred in order to adequately analyze, plan and draw conclusions for recommendations to superiors.
• Proficiency in digital marketing platforms, analytics tools, customer relationship management (CRM) and content management systems (CMS). Hands-on experience with Hubspot, Salesforce, Acquia, Drupal, Epic Cheers and/or similar CRM or CMS systems highly preferred.
• People management experience oversight, coaching, direction, and day-to-day performance management of one or more direct reports.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work collaboratively in a cross-functional team environment.
• Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop team members and to ensure the smooth operation of department. Completion of provided supervisory training within one year of employment may be required.
• Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Type

Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action ( OEO /AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• * Do you have a related Bachelor’s degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
  • Yes
  • No
• * Do you have four or more years of progressively more responsible management experience?
  • Yes
  • No

Applicant Documents

Required Documents

• Resume

Optional Documents

• Cover Letter
• Appropriate discharge document (such as a DD-214 – Member Copy 4) – Veteran Only – Call 801.581.2169
• Addendum to the University of Utah – Veteran Only – Call 801.581.2169 after submission

Open Date

11/14/2023

Requisition Number

PRN36925B

Job Title

Manager, Marketing

Working Title

Manager, Marketing

Job Grade

F

FLSA Code

Administrative

Patient Sensitive Job Code?

No

Standard Hours per Week

40

Full Time or Part Time?

Full Time

Shift

Day

Work Schedule Summary

Hybrid scheduled available

VP Area

U of U Health – Academics

Department

01443 – Marketing and Community Relati

Location

Campus

City

Salt Lake City, UT

Type of Recruitment

External Posting

Pay Rate Range

$65,000 – $72,000

Close Date

Open Until Filled

Yes