Lifecycle Marketing Manager

Job Description

About the job

About Our Client

The hiring company is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

They are in search of individuals who share their passion and are driven to tackle challenges, find solutions, and make the financial space better for the communities they serve.

The team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on their mission requires deep collaboration across teams to ensure their products reach the people who can benefit from them the most.

They celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, they seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

About The Role

They are looking for an experienced Lifecycle Marketing Manager to join the marketing team to drive positive outcomes for their builders. As part of the Lifecycle Marketing Team, and reporting to the Sr. Manager, Lifecycle Marketing, the candidate will develop and drive retention marketing strategies while owning core KPIs to increase active users, payment rates, and reduce churn. The candidate will partner with analytics, product, and others in marketing to gain a deep understanding of the users, and identify and build messaging strategies to address user pain points while keeping them engaged with the product offerings.

What you’ll do

• Utilize Braze to develop and evolve multi-channel marketing programs across Email, Push, SMS, in-app, and web notifications to drive KPI improvement for the core product lines.
• Own and influence core KPIs like product attach rate, user activation rate, payment rate, churn, and more.
• Build customer journey maps and scope marketing programs that align to key customer moments and behaviors.
• Build/code responsive email templates.
• Identify actionable opportunities and best practices to improve campaign performance through A/B testing and analysis while collaborating with internal teams to inform campaign strategy.
• Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs.
• Collaborate closely with Product, Analytics, and Creative teams to develop informed messaging strategy and customer experiences.
• Focus on data/CRM management, query the customer database, and work with the data & marketing ops teams to enable clean, effective segmentation and communication.
• Report and communicate campaign effectiveness to key stakeholders.

What you bring

• 5+ years experience in lifecycle marketing, primarily email and push marketing
• Experience building complex email and push programs in marketing automation platforms (Braze is a plus, but includes Responsys, Exact Target, Urban Airship, etc.)
• Experience in A/B testing to drive KPI improvement
• Experience in consumer journey mapping, and building complex user segments and trigger logic
• Basic HTML knowledge to ensure emails render as expected
• Be data obsessed, not being afraid to build your own Tableau and Excel reporting as well as leverage an analytics team for answering more complex questions.

Benefits and Perks

The hiring company offers compensation and benefits including:

• Company Equity in the form of RSUs
• Quarterly performance-based bonuses
• Generous employer-paid health, vision and dental insurance coverage
• Flexible vacation policy
• Educational assistance
• Free gym membership
• Casual dress code
• Team building events and activities
• Remote work arrangements/ flexible work schedule
• Paid parental leave

Benefits found in job post

• Dental insurance