Lifecycle Marketing Associate

Job Description

About the job
PLEASE NOTE: Klaviyo experience is required for this role and International Candidates will be considered*

What you’ll be part of:

OnePet is a portfolio of digitally native pet brands on a mission to help pet owners discover, decide, and purchase the safest and most trustworthy pet products or services online. To do this, we operate brands across three distinct business modes: media, digital services, and commerce. At OnePet, we encourage our community to make an impact that matters. Honest Paws’ mission is to Elevate the standards of pet care through the Honest difference — crafting the purest, highly effective formulas for daily pet well-being, and transparently sharing every ingredient, its source, and the expertise of the scientists behind our products.

Benefits you’ll receive:

OnePet Total Rewards program reflects our continued commitment to lead from the front in everything we do — that’s why we take pride in offering a comprehensive variety of programs and resources to support your health and well-being needs. We provide the benefits, competitive compensation, and recognition to help sustain your efforts in making an impact that matters at home with your families, in your communities, and at work.
100% Remote Company
401K with 4% employer match & no vesting period
Comprehensive health, dental, and vision insurance
Unlimited PTO and generous parental leave
$700 one-time home office stipend
Access to employee discount program (travel, cruises, electronics, etc.)
$50 monthly internet stipend

Work you’ll do:

Honest Paws is seeking a Lifecycle Marketing Associate who is passionate about customer engagement and driving lifetime value. This hands-on role calls for a candidate capable of project managing and executing campaigns for promotional communications, lifecycle & retention marketing flows, new customer onboarding, and subscription/loyalty promotions. This individual is detail oriented with an elevated level of attention to detail, communication and organization skills. This cross-functional role requires collaboration with peers in the Growth Marketing team on multi-channel campaigns and works closely with a number of teams across the business to build and deploy promotional email/push programs supported by a multi-app tech stack.

Responsibilities:

Build and deploy email & push marketing campaigns and through Honest Paws CRM tools. Programs include:
Lifecycle & Retention programs that drive repeat transaction activity and builds subscriptions from the existing base of customers
Regular promotional and sale messages to our customer base
Transactional email messages to keep customers informed about the current status of their transaction
Customer onboarding programs to educate them on CDB benefits and drive subscriptions
Maintain and document all Lifecycle & Retention campaigns and campaign calendars within Honest Paw’s project management software
Execute tests using our CRM tool and analyze results to continuously optimize our customer retention programs
Monitor and report on campaign performance to measure success against benchmarks and recommend ways to optimize. Present key insights and recommendations to management.
Continually monitor latest developments in email and mobile marketing industry trends and assess their impact on current programs
Identify opportunities to engage existing and prospective customers through email and mobile marketing
Collaborate with the rest of the marketing team to maintain a channel marketing calendar
Work cross-functionally with other teams such on new promotions, product updates, and updates to the transaction process
Perform other duties as assigned to meet the ongoing needs of the business

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field
1-2 years experience in retention marketing, customer lifecycle management, or related roles, preferably within the e-commerce industry.
Experience with subscription model businesses/services a plus
Analytical skills and experience in utilizing customer data to identify trends and present findings to management
Exceptional attention to detail with a track record of managing multiple responsibilities related to email and push campaign execution
Excellent communication and project management skills
Working knowledge of marketing automation tools, customer segmentation platforms, and data analytics tools.
Must be proficient in the following platforms or similar: Shopify, Klaviyo, LoyaltyLion, ClickUp