Growth Marketing Anlayst

Job Description

About the job
Who we are…

We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.
Payactiv is seeking a Growth Marketing Alalyst based out of our Corporate office in Milpitas, CA. As a Growth Marketing Analyst, you will participate in developing, planning, and implementing targeted go-to-market plans to build brand awareness and generate and nurture leads from the sales and marketing funnel.
What you will do…

Leverage digital platforms to automate marketing activities and determine the most effective points of interaction (POI) for marketing campaigns.
Utilize Customer Relationship Management (CRM) systems, customer information, and marketing automation platforms like Marketo, Eloqua, Pardot, HubSpot, and others to create and deploy effective marketing campaigns.
Monitor campaigns and create insightful reporting and analytics to evaluate outcomes.
Support the creative development of content and communications to support demand generation campaigns and develop customer engagement.
What you need…

2-4 years experience working in growth strategy or growth marketing roles, particularly for B2B audiences.
A strong understanding of different marketing tools (including, Hubspot, MoEngage, Google Analytics, and Landing Pages) what their role is, and available formats to produce.
Experience in writing strong strategic briefs based on insights, with clear executional direction on what’s required to deliver.
Confident working with a range of senior stakeholders across teams.
Passionate about using data to inform and improve programs of work
Bachelor’s Degree or equivalent experience in Marketing or a related field
What we offer…

Company sponsored Health, dental, and vision insurance
401K, traditional and Roth
Tuition Assistance or Tuition Reimbursement
Monthly Gym Reimbursement
Paid time off to volunteer
Paid Family Leave
Paid Vacations
Complimentary office lunches
Opportunity to grow
Opportunity to work with a great team committed to making a difference.