Global DTC Director
Job Description
About the job
Job Type
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and “Scruffy City”, names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
This role is responsible for developing and executing the strategy, plan and roadmap to aggressively grow our Direct to Consumer (DTC) business and will be held accountable for attaining aggressive sales, profitability and shopper engagement targets. This person will be directly managing a team of managers, strategists and specialists and will be responsible for building the team’s skill set and streamlining work processes/clearly defining swim lanes.
Responsibilities
Develop and execute global DTC marketing strategy and roadmap, including building a strong consumer proposition that will fast-track sales growth while staying profit accretive to total company.
Create and execute long-term and annual business plans and forecasts for our DTC business.
Build business case for any resources (eg people, funding, partners, process change) needed to support and achieve business goals.
Develop and execute strong DTC assortment/portfolio, pricing, marketing and promotions strategies.
Create a vision and roadmap for delivering best in class shopper journey and site experience. Ensure speedy and effective execution and optimization.
Create a capabilities roadmap for our DTC sites. Lead the web development/cross functional team in prioritizing and executing the same.
Collaborate with cross functional team (e.g. IT, Logistics, Insights, Brand, Category, Customer Care, Creative, Advertising & Digital Marketing) to ensure alignment on strategies and plans and the right infrastructure to deliver business goals.
Provide strategic direction and guidance for SEO, SEM, CRO, and CRM to maximize sales and position PSB’s DTC business for long-term success.
Lead, manage and develop the DTC team members.
Measure, track, report out and optimize on DTC site KPIs.
Qualifications
Minimum 8 years of experience in digital marketing, DTC, eCommerce or similar field.
College degree in marketing or related fields preferred
Strong experience in building annual and long term business and marketing plans
Highly developed strategic thinking skills
Strong collaboration skills and ability to navigate organization to implement changes in processes
Strong ability to prioritize and set clear directions
Consistent record of achieving strong results
Excellent organization; project and team management skills.
Relationships
Reports to Chief Revenue Officer
Works closely with Brand Teams, Category team, Finance, Logistics, Digital Marketing, IT/Web Development, International Marketing, Insights and Creative teams.
Benefits
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
