Free People Digital and Marketing Analyst

Job Description

About the job

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of freepeople.com in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community and continues to seek out new ways to foster and elevate this unique and meaningful bond.

Title: Digital and Marketing Analyst

Reports To: Director of Retail Strategy

Overview: Support the growth of the direct to consumer (DTC) business by collaborating with cross functional teams to identify opportunities in product categories, geography, and customer behavior.

Responsibilities:

• Support and grow key areas of international direct to consumer markets: UK, France, and Australia by partnering with cross functional teams to drive country specific marketing and promotions that tie to local holidays and business peaks that may differ from the US market.
• Work with DTC marketing teams to align marketing strategies to sales-driving activity to achieve our goals by month and country.
• Stay in tune to the success of marketing campaigns across the customer base to include brand marketing, paid marketing, email campaigns, catalogs and the like.
• Analyze correlations between direct and retail shopping behavior in the same geographic location to identify any opportunities in either channel.
• Work to identify trends in DTC net sales by country to reduce returns.
• Conduct size selling analysis to support optimal inventory ownership by size.
• Provide ROI analysis on current and proposed changes to our shipping incentives.
• Support optimizations to improve profitability of the DTC business by reducing order splits and cost per package.
• Create and publish daily DTC business reporting.
• Monitor monetary exchange rates and proactively recommend pricing / reporting changes to keep FP team focused on comparable data.

Skills:

• Strong financial and analytical skills
• Advanced Excel skills (vlookups, pivot tables, index/match etc)
• Result oriented with an eye for an extreme attention to detail
• Creative problem solver, “outside the box” thinker with the ability to work in ambiguity
• Very eager to learn
• Strong communication skills and work well in cross functional teams
• Experience in Microsoft Access and/or VBA is beneficial

Location: Philadelphia, PA

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression),religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.