Field Marketing Services Analyst

Job Description

About the job

Purpose of the role

Responsible for the development, implementation, maintenance and administration of hotel-leveland program-specific reporting and analysis for IHG Field Marketing Services, including execution of reporting needs, data gathering, distribution, analysis and strategic recommendations for internal and external stakeholders.

• Identify and document KPIs for each Field Marketing Service including but not limited to website performance, paid media, search engine optimization, social media and overarching hotel performance.
• Manage and execute extraction of data from various sources and systems. Design, build, distribute reports for hotel meetings, impact reporting and various leadership requirements.
• Review data for accuracy and troubleshoot any errors in reporting, extracting, and warehousing of data; make recommendations and/or initiate correction procedures.
• Design, produce, review and distribute key hotel-, service-specific reports and analysis, as well as ad-hoc reports as requested. Ensure reports are produced in an accurate and timely manner, and closely review all information for accuracy prior to distribution.
• Develop and implement automated reporting and tools.
• Perform hands-on analyses on large volumes of hotel-level participation & performance data.
• Provide training and education to Field Marketing team and other internal partners on reporting structures and data analysis.
• Develop and implement Field Marketing Services Impact Reports and contribute to program’s overarching value proposition for new business development and internal/leadership presentations.
• Maintain and optimize Field Marketing Services program and hotel participation data and manage distribution to various internal teams/systems.
• Actively participate in the development of new services and initiatives to proactively identify supporting data, analysis, trending and reporting and requirements.
• Produce and present executive program impact data and participation summaries for various meetings and presentations to internal & external stakeholders.
• Act as primary reporting liaison for various teams within assigned function, ensuring data integrity and system interface of related programs and reporting tools.
• Align with Global Field Marketing Services teams as appropriate.
  

Educational background

• Bachelor’s degree in Business, Hospitality, Marketing Analytics or related fields, or an equivalent combination of education and work-related experience.
  

Critical Experience & Expertise

• 5-7 years of progressive work-related experience emphasizing hospitality marketing and analytics.
• To be considered for this position, candidates must possess prior experience in hospitality or hotel marketing teams.
  

Technical Skills & Knowledge

• Demonstrated technical aptitude with various computer systems and data including MS Office (Excel and Access), Tableau, Adobe Analytics and SalesForce (or comparable platforms). Advanced Excel skills are a requirement including the use of macros to streamline report-publishing process.
• Demonstrated knowledge of hotel commercial performance and digital performance analysis.
• Demonstrated experience in a decision-support and data warehousing environment.
• Demonstrated project management experience in organizing, planning and executing large-scale projects.
• Demonstrated understanding of business analysis processes and ability to provide strategic insights based on data.
• Demonstrates clear, concise, and effective communication and presentation skills, including the ability to develop impactful data visualizations, present information to various internal and external audiences, and gain buy-in by storytelling through data.
• Demonstrated ability to manage multiple projects simultaneously and efficiently, and to perform concurrent tasks that require technical and functional competence
  

Location: Remote

The salary range for this role is $58,834 to $119,500. This is the lowest to highest pay scale; we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than theposted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• This job is also eligible for bonus pay.
  

At IHG, we believe in taking care of our employees. That’s why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Don’t quite meet every single requirement, but still believe you’d be a great fit for the job? We’ll never know unless you hit the ‘Apply’ button. Start your journey with us today.