Enterprise Product Marketing

Job Description

About the job
Who We Are

Roboflow is a venture-backed SaaS startup that empowers innovators all over the world to build, train, and deploy computer vision models. Roboflow believes that computer vision is a foundation technology that will transform nearly every industry. We currently have over 500,000 users, including half of the Fortune 100.

Roboflow has enabled our customers to accelerate cancer research, conduct experiments in space, accelerate the world’s transition to green energy, and improve the retail experience (to name a few!) with world-altering technology. Investors like Y Combinator, David Sack’s Craft Ventures, Lachy Groom, the founders of OpenAI, and many others back Roboflow.

As with any rapidly scaling startup, we hope to build a team that is both versatile and adaptable. Each role has tremendous potential for growth. As such, we believe that coachability, enthusiasm, and an entrepreneurial mindset are more important than experience or qualifications.

Our goal is to build a magnetic environment for exceptional talent.

What We’re Looking For

We’re looking for people that can own a large set of problems and are motivated by the question: “How can I improve this?” Many members of our team are former founders and they love working at Roboflow because they get to work autonomously and build solutions from the ground up.

Roboflow is still in its early stage and each department runs a startup within itself that defines a problem, works with our customers, builds ideal solutions, and adapts quickly to changes.

What You’ll Do

As the first Product Marketer, you’re taking the function from zero to one. To date, we’ve grown organically by focusing on bottom-up developer marketing. You’ll be responsible for driving our goals for reaching Director+ personas in the world largest companies. You’re not starting from scratch, over half the Fortune 100 builds with Roboflow and we see hundreds of target companies coming inbound every month. We have the raw materials ready to be molded and scaled by a Product Marketing leader.

Positioning and messaging: Build product narratives and industry value propositions for use across the website, sales collateral, and campaigns to create consistency across channels.
Content creation: Use your deep understanding of our customers, product, and industry to develop high quality content as needed for any channel, form factor, use case, or need.
Demand Generation enablement: Create compelling content like blogs, landing pages, emails, webinars, guides, and presentations to scale messaging and positioning for one-to-many channels.
Sales enablement: Source and build engaging and impactful sales demos, playbooks, slides, case studies, one-pagers, industry/persona assets and other assets.
Product launches: Partnering with Product, Developer Relations, Engineering, Design, and Marketing to launch new features to drive product adoption and awareness.

Who You Are

You’re motivated by the idea of being the founding Product Marketer, taking the function from zero to one. You get excited by fueling a high performing go-to-market organization with the winning messaging and positioning. You love working with Sales to hit monthly, quarterly, and yearly growth targets. You’re driven by launching new products that change the world.

8+ years of general marketing, product marketing, product management, developer relations, engineering, solutions architecture, or communications
4+ years of go-to-market related experience, preference for experience in companies or with products in B2B, AI, cloud, and/or developer tools
Deep customer focus and motivated to become an expert on our industry, customers, product, ecosystem, and competitors
You can align product marketing and sales enablement initiatives with broader business objectives and go-to-market strategies.
You have a deep understanding of sales processes, buyer personas, and the overall customer journey.
The ability to translate complex technical information into engaging and easy-to-understand content.
Drive outcomes with urgency, influence stakeholders, build consensus and lead cross-functional teams.
You’re confident in relying on yourself for creating the content and assets you need.
Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate
History of successful collaboration with Marketing, Sales, and Product teams
You are passionate about technology and excited to learn about new products and solutions.

📅 Within one month, you will…

Spend the first week onboarding in person with your manager (you’ll come to our NY or SF Hub!)

Start building a trusting relationship with your peers, and learning the company structure.

Ship at least one substantial change or new asset available to end users within your first week.

Build your first Roboflow computer vision product (if you haven’t already).

Understand the overall company vision, mission, strategy, product, roadmap, and Product Marketing’s critical contribution to the success of the company.

📅 Within three months, you will…

Overhaul the Solutions pages on roboflow.com.

Deliver at least 3 new customer case studies.

Own at least 2 new product/feature releases from start to finish.

Identify gaps, issues, and opportunities for Enterprise Product Marketing to improve Sales wins.

Build out the Enterprise Product Marketing roadmap for the next 6 months.

📅 Within six months, you will…

Attend your first all-company onsite.

Be ramped up on all relevant parts of the Roboflow product.

Own new product/feature releases from start to finish.

Lead efforts to Enterprise focused campaigns and channels.

Work with Sales to create competitive battlecards and updated product positioning.

Launch Persona pages for key buyer profiles on roboflow.com.

Manage messaging and positioning across all Enterprise Sales channels, assets, collateral, and campaigns.

Steer content strategy to ensure steady pipeline of Enterprise focused content is being produced and used by Sales.

Build out the Enterprise Product Marketing roadmap for the next 12 months.

Who You’ll Be Working With

You will directly be working with our Marketing Lead, our team of Marketing Engineers, Head of Sales, Account Executives, Sales Development Representatives, Revenue Operations, and Core Product Engineers.

We are currently a team of 50 team members located all over the US and Europe. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this early stage, you’ll have the ability to work cross-functionally with many members of the team and solve a wide array of problems.

Where You’ll Work

Roboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco with a penchant to opening more as we grow. We provide opportunities (like team onsites in different cities) and resources (like a travel stipend) to work in person with other team members as much as you’d like, while also supporting remote team members. You can work from one of our Hubs, work from home, work at co-working spaces, etc. We want you to work where you work best!

When You’ll Work

Given that we are a remote company and can hire almost anywhere in the world, we don’t have a particular time-zone preference for this role. However, you may need to be available for non-recurring urgent meetings outside of working hours. We have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.

Level

Senior+

What You’ll Receive

To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.

💰 The target compensation for this role is $125,000 to $165,000 base salary

📈 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

$3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
$350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
Cover up to 100% of your health insurance costs for you and your partner or family.
Equity in the company so we are all invested in the future of computer vision.

Interview Process (~6 hours)

Below is the interview process you can expect for this role. We are all motivated to work with an exceptional team and don’t currently have recruiters at Roboflow. You will be speaking directly with our team about what it’s like to work and thrive here. We like to work fast at Roboflow, so don’t be surprised if all the below conversations happen over a day or two.

Introduction Phase

[45m] Meet with hiring manager for introduction, Trevor Lynn, to assess for overall mindset and skill set

This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it’s a good fit for both parties to continue moving forward in the process

Team Interview Phase

[60m] Meet with our Technical Marketer, James Gallagher

[60m] Meet with our Head of Sales, Jeremy Powers

[60m] Meet with hiring manager, Trevor Lynn

Use this time to review specifics about the job description

Begin working through your 30/60/90 projects

Ask questions!

Final Interview Stage

[30m] Meet with Kate Wagner, Head of Operations for a culture discussion

[60m] Meet with Joseph Nelson, CEO

We check references and conduct a background check.

Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply to our Former Founders role or subscribe to our career newsletter by emailing “Subscribe” to operations@roboflow.com. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn More About Us

We are building a diverse Satellite team that is distributed across the globe. Roboflow is an equal opportunity workplace; we welcome people from all backgrounds, communities, and experiences.

We provide competitive compensation and stellar benefits to accelerate your personal and work life.

Learn more about what it is like to work at Roboflow by reading blogs.

We want to ensure Roboflow is an environment that suits your working style and empowers you to do your best work.

See our careers page for all open listings.