Email Marketing Specialist

Marketing
Morrisville, NC 27560
November 7, 2023
Full Time
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Job Description

Are you looking for a high energy, strategic, and fast-paced position as an Email Marketing Specialist? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

  • Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
  • Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
  • Active Employee Resource Groups open to all employees!
  • Comprehensive onboarding program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
    • 20%+ annual employee promotion and transfer rate
    • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
    • Professional development gained from conference attendance and participation in organizations like NC Tech


The Email Marketing Specialist is responsible for the execution of automated email marketing strategies for multiple brands in the Relias portfolio. They will be responsible for building email journeys, writing HTML/CSS and javascript, in-platform email builds, automations, A/B testing, and template building.


WHAT YOU’LL BE DOING:

  • Developing and implementing email automation strategies for multiple Relias brands
  • Building and deploying automated email and omni-channel journeys
  • Developing and/or implementing AB testing strategies for email creative, applying learnings to future campaigns as needed
  • Staying current on digital marketing best practices and contribute to overall strategy for email marketing and design
  • Working closely with stakeholders to optimize journeys for best performance
  • Providing regular journey performance reports to appropriate stakeholders
  • Designing and coding custom journey creative and email templates for Relias brands
  • Ensuring creative meet established branding standards, best practice guidelines, and are designed to be mobile friendly
  • Testing and troubleshooting all journeys to ensure proper rendering across all email clients and devices
  • Correcting email issues related specifically to Outlook email clients (Outlook iOs, Outlook 365, etc.)
  • Following established approvals process for all designed collateral, applying changes as requested by business stakeholders, and ensuring final creative assets meet their deadline
  • Other duties as assigned.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

  • 2-3 years experience in email marketing automation
  • Ability to work with a diverse team, collaborate cross-functionally and work through challenges
  • Proven experience in direct to consumer marketing strategy in eCommerce, Learning, or Recruitment
  • Strong, proven organizational, planning, project management, problem resolution and influencing skills
  • Self-starter mentality with strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity
  • Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
  • Excellent verbal and written communication and presentation skills


IT WOULD BE NICE IF YOU HAVE:

  • Bachelor’s Degree
  • Experience with Customer Data Platforms, particularly Segment


Relias is an Equal Opportunity Employer and a Drug-Free workplace


Company: Relias LLC

Country: United States of America

State/Region: North Carolina

City: Morrisville

Postal Code: 27560

Job ID: 265535

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