Email Marketing Analyst
Job Description
About the job
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
Overview
At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today.
Our company is looking to invest in our future as we embark on a journey from being the best sports retailer in the world to becoming the best sports company in the world. Join us as we build the ultimate Marketing & Media destination to reach athletes, starting with DICK’S media network. You will have the opportunity to shape the engine where the biggest brands in the world compete to win with our athletes. If you are ready to make a difference as part of the world’s greatest sports company, apply to join our team today!
The Email Marketing Analyst is responsible for planning/execution, building, testing and deploying email campaigns. The analyst will build, QA and email campaigns with our email marketing systems. The Email Marketing Analyst is responsible for email performance tracking including regular reporting and incremental analysis. The Email Marketing Analyst will be expected to understand best practices to help impact program performance. The schedule for this role will, at times, need to shift to accommodate night and weekend work when business needs dictate.
The Role You’ll Play
Execute, build and deploy email campaigns
Build HTML emails using email campaign system
Support development of campaign contact history
Monitor QA processes
Execute and deploy email marketing campaigns
Work closely with Email Planner to schedule emails correctly
Email performance tracking
Develop weekly email reports on key email response metrics
Develop monthly and quarterly email updates
Responsible for revenue goals associated with campaigns
Maintain YOY email metrics
Analyze and make suggestions for improvement
Perform ad hoc reporting and analysis as needed
Expert on email system and data sources
SME on email system, data and metrics
Targeting and segmentation development
Email list and dynamic content management
Support integration work as needed
Monitor and ensure compliance with email policies and CRM best practices
CAN-SPAM compliance, CRM contact strategies and campaign processes
Perform ongoing competitive market and industry analysis
Guide testing opportunities and provide analysis/recommendations
Research and report on industry best practices
Qualifications
Bachelor’s Degree in Marketing or related field
3-5 years of email marketing experience
Previous retail email marketing experience preferred
Experience with customer relationship management (CRM) systems a plus
Experience and proven skills in Microsoft Office applications
Basic HTML programming for coding emails
Basic knowledge of social media and mobile marketing
Aptitude to understand databases and related technologies
Strong quantitative and analytical skills
Excellent organizational and prioritization skills
Exceptional work ethic and strong attention to detail
Ability to build effective working relationships with colleagues inside and outside the organization
Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines
