Director of Marketing and E-commerce

Job Description

About the job

About Dr. Berg Nutritionals.

Our vision at Dr. Berg Nutritionals is to see millions of people not only add years to their lives but increase their quality of life using our unique approach to health and wellness. We offer 70+ high-quality, extensively researched nutritional products, books, courses, apps, and programs that enable people to take control of their lives and get healthy.

Dr. Berg runs multiple thriving YouTube channels, accumulating over 1.1 billion views. He summarizes complex body functions into easy-to-understand concepts and offers practical health solutions. His website, drberg.com, features countless success stories using his unique take on the ketogenic diet called Healthy Keto®, which prioritizes long-term health over short-lived weight loss.

Your Mission as our Director of Marketing & E-commerce:

On this key executive position, you will be responsible for Gross Income for the organization. You will manage the entire sales & marketing area. This position is vital, as we need a point of contact who advises on the best marketing and sales courses of action and can get others to implement ideas and campaigns.

Some of our Director of Marketing & E-commerce’s duties and responsibilities:

• Work with all marketing personnel and contractors to achieve our marketing and sales goals.
• Organize and manage all new marketing campaigns, all new product launches or removals.
• Ensure the appropriate ROI is achieved by each campaign being run and producing innovative marketing strategies.
• Apply Quality control on campaigns being run.
• Budget for different projects and invest in those which have the greatest returns.
• Use feedback and utilize surveys to properly market to our public.
• Oversee and optimize our social media marketing campaigns.
• Use statistical analysis to implement the more profitable strategies.
• Manage and advise on SEO and work with our website team.
• Oversee all email campaigns.
• Optimize engagement with our Public Outreach division to create more brand recognition.
• Evaluate Google Analytics, Google Ads, Facebook Ads and advise on the best course of action.
• Advise our sales team on how to improve sales and better systems for sales expansion.
• Work with our 3rd party agencies and make decision based on performance metrics.

Required experience and qualifications:

• Successful experience in the vitamin & supplement industry is a MUST
• Minimum 5 years of experience in online marketing
• Minimum 2 years of sales management experience
• Successful experience in funnels, analytics, statistics utilization, ads, SEO and general marketing campaigns
• Driving traffic and sales to a direct-to-consumer site using sources like google ads, email marketing, social media ads, etc.
• Creating Google ads
• Setting up an email flow using Klaviyo (or any other email marketing tool) that gets triggered when a customer abandons their cart without purchasing

Preferred soft skills and personality traits:

• A true team leader; able to run people effectively and positively
• Great communication skills
• Able to handle a lot of moving parts and be able to organize well
• Very organized and able to work with others using the correct communication channels
• Above all, the best person for this position must be able to get things done despite all odds.

Offered salary and other benefits:

Based on your experience and performance record, we offer a base salary of $140,000 to $160,000 plus commissions. Pay is negotiable depending on experience.

Additionally, we offer the following benefits:

• 40 hours of paid Personal Days and 80 hours of Vacation Paid Time Off
• Full medical, dental, and vision benefits with United Healthcare
• Stay fit with a company-paid gym membership—your health matters
• Enjoy well-deserved downtime with paid time off on seven holidays
• Boost your wellness with a 50% discount on all Dr. Berg products