Director of Marketing

Job Description

Who We Are: John I. Haas, Inc. is an innovative, passionate, team oriented, and customer driven company. We succeed due to the integrity of our employees and take adding to our “family” seriously! We are an equal opportunity employer, believe in educational opportunities, and offer excellent health benefits to our employees and their families. John I. Haas is one of the world’s largest suppliers of hops, hop products, and solutions. We are a proud member of the BarthHaas Group with branches in Germany, the USA, the UK, Australia and China. The BarthHaas Group conducts business on every continent and is a world leader in breeding, growing, processing, and marketing hops and hops products.

Position Summary: The Director of Marketing (DM) leads and oversees all John I. Haas strategic marketing efforts. The DM is responsible for the development of the Haas Brand Strategy and its communication inside and outside of the company. The DM is responsible for the marketing success of the entire John I. Haas company. The DM develops an overall plan to promote company products and approve campaigns for promotion. They then advertise them accordingly with great precision to increase sales and build brand awareness.

Primary Responsibilities:

50% – Strategy and Research

• Lead development of marketing strategy by working closely with customers, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Leads and owns the strategic development of the John I. Haas Brand Strategy in conjunction with with the Barth Haas Group of companies
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Studies economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Influences present and future products by determining and evaluating current and future market trends.
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.

45% – Department/Team Oversight and Support

• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains marketing staff job results by counseling and developing employees; and planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.
• Work in collaboration with other Haas and BarthHaas marketing management staff, business development and portfolio product managers

5% – Other duties as assigned

Conditions of Employment:

• Must comply with all John I. Haas, Inc. policies and procedures, including successful passing of pre-employment background check and drug test.
• Must comply with our Integrated Management System (IMS) and be trained on procedures applicable to the requirements of the position, including managing significant quality, environmental, and food safety aspects.
• Position works M-F, 8-5, with a one hour lunch; some occasional night and/or weekend work may be required. Hours worked over 40 in a workweek are not compensated.
• Incumbent must be located in the PNW (within a few hours drive of Yakima, WA), to accommodate a hybrid work schedule which requires somewhat frequent onsite presence.

Qualifications

Required:

• Bachelor’s degree in marketing or a related field and extensive experience in digital marketing within the food and beverage ingredients B2B or B2C industry
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate, in addition to optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.), including experience setting up and optimizing PPC campaigns on all major search engines
• Experience successfully leading a marketing team (e.g., managing employee and performance relations, and ongoing development)
• Excellent communication (verbal, written, and presentation), interpersonal, leadership, and decision-making skills
• Exposure to financial planning and strategy and experience developing and utilizing budgets

Preferred:

• Master’s degree in marketing or a related field
• Experience with marketing in the food and beverage ingredients B2B industry
• Experience with variety of ad serving tools

Pay: $115,840 to $173,760 per year with a target starting salary of $115,840 to $144,800. Please keep in mind this range represents the range for all positions in the pay grade within which this position falls. The actual salary offer will take into account a wide range of factors, including experience and if applicable, location.

Benefits:

• 401(k) + matching
• Medical, Dental, Vision insurance
• Employee assistance program
• Flexible spending account (FSA)
• Dependent care account
• Life, long-term care, long-term disability, and ad&d insurance
• 14 ½ Holidays (3 of which are “floaters” to be used when agreed to by supervisor and employee)
• Vacation: 2-week accrual rate when hired
• Sick leave: 80 hours frontloaded at beginning of calendar year, pro-rated based on start date; carryover of up to 120 hours (from one calendar year to the next) resulting in a maximum allowable accumulation of 200 hours.
• Accredited Course/Education Reimbursement
• Potential discretionary bonus depending on company performance and individual goal completion

This form indicates the general nature and level of work performed by employees with this job title. It is not designed to contain nor should it be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of all employees with this job title.