Director of Marketing

Job Description

Position Overview:

The Director of Marketing for the Woolworth Theatre is responsible for developing and executing marketing strategies to promote the theatre’s productions, events, and overall brand. This role requires a creative and strategic mindset, excellent communication skills, and a passion for making data-driven decisions. The Director of Marketing will work closely with the theatre’s management team to drive audience engagement, increase ticket sales, and enhance the theatre’s reputation within the community.

Key Responsibilities:

Strategic Planning:

• Develop and execute against a comprehensive marketing plan aligned with the theatre’s goals and objectives.
• Manage annual marketing budgets for the company with monthly reporting to management on ROI of all initiatives.
• Develops and recommends short and long term revenue strategies, including sales and marketing plans and goals.
• Identify target audiences and segments for each production or event.
• Collaborate with the theatre’s leadership to establish marketing budgets and objectives.
• Collaborate with the box office team to optimize ticket sales processes and customer service.

Brand Management and Digital Marketing:

• Maintain and enhance the theatre’s brand identity, ensuring consistency across all marketing materials.
• Develop a clear and compelling value proposition for the theatre and it’s productions and events to attract new audience members.
• Manage the theatre’s and associated productions’ websites, keeping them up-to-date with event information, news, and content.
• Oversee the theatre’s and associated productions’ presence on social media platforms, creating engaging and shareable content.
• Execute email marketing campaigns to promote upcoming shows and events.

Advertising and Promotion:

• Plan and execute advertising campaigns across various channels, including print, online, radio, and outdoor advertising (billboards).
• Collaborate with graphic designers and copywriters to create visually appealing and persuasive marketing materials.
• Leverage partnerships with local businesses, media outlets, and influencers to expand the theatre’s reach.
• Write press releases and media pitches to generate interest and coverage in relevant media outlets.

Analytics:

• Monitor and analyze marketing performance metrics, such as ticket sales, website traffic, and social media engagement.
• Use data insights to refine marketing strategies and make informed decisions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 5 years’ experience marketing live events
• Proven experience in marketing and promotions, preferably in the hospitality industry.
• Strong understanding of digital marketing, social media platforms, and email marketing tools and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing campaigns.
• Proficiency in graphic design software and content management systems.
• Strong organizational and project management skills.
• Ability to work day, evening and weekend hours, based on the needs of daily business operation

Job Type: Full-time

Pay: $90,000.00 – $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Nashville, TN: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing Live Events: 5 years (Required)

Work Location: In person