Marketing Research Specialist (CPG)

Job Description

About the job

ABOUT US

Elevation Capital is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, real estate, non-profit, and venture funding. Run by a highly entrepreneurial self-made founder, and a team of highly capable executives across business units, the business operates globally with interests in US, Canada, Europe, and the Caribbean. With wholly owned companies in a range of growth stages and an ever-expanding investment portfolio, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

The Role:

We are seeking a Marketing Research Specialist with a keen understanding of e-commerce dynamics to join our team. As a Marketing Research Specialist, you will be responsible for conducting comprehensive market research, analyzing trends, interacting with both existing and prospective customers, and providing insights to enhance our e-commerce strategies. The ideal candidate should possess a strong analytical mindset, exceptional attention to detail, a trustworthy customer-facing presence, and a passion for staying ahead in the dynamic e-commerce landscape.

Responsibilities:

• Conduct in-depth market research to identify emerging trends, consumer behaviors, and competitive landscapes in the industry.
• Analyze market data, including sales figures, website traffic, and customer engagement metrics, to derive actionable insights for optimizing marketing strategies.
• Conduct surveys and leverage other market data to contact churned customers, find out why they didn’t return, and work on ways to get them to re-engage.
• Utilize various channels to identify and prospect potential new customer leads, including online research, cold calling, networking, and social media.
• Collaborate with cross-functional teams to develop and implement targeted marketing campaigns and promotional activities tailored to the e-commerce environment.
• Monitor and evaluate the performance of marketing initiatives, leveraging analytics tools and metrics to measure effectiveness and ROI.
• Stay abreast of industry developments, technological advancements, and best practices in e-commerce marketing to recommend innovative approaches and tactics.
• Assist in the development of consumer personas, segmentation strategies, and customer journey mapping to enhance the overall e-commerce experience.
• Support the creation of compelling content, product descriptions, and messaging strategies optimized for online platforms and digital channels.
• Collaborate with external vendors, agencies, and partners to execute marketing campaigns and initiatives aligned with business objectives.
• Contribute to the continuous improvement of marketing processes, tools, and methodologies to drive efficiency and effectiveness in e-commerce operations.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing research, data analysis, or related roles, with a focus on e-commerce platforms and online marketplaces.
• Familiarity with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar systems.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong analytical skills with the ability to interpret complex data sets and extract meaningful insights.
• Excellent communication skills, both verbal and written, with the ability to present findings and recommendations effectively, and also the ability to speak confidently directly with consumers.
• Detail-oriented approach with a commitment to accuracy and quality in all deliverables.
• Ability to work collaboratively in a fast-paced, team-oriented environment, while also capable of working independently with minimal supervision.
• Flexibility to adapt to changing priorities and deadlines in a dynamic business environment.
• Passion for innovation and a desire to stay informed about industry trends, technologies, and best practices in e-commerce marketing.

Join Our Team:

If you are a proactive and results-driven individual with a passion for e-commerce marketing and market research, we invite you to apply for the position of Marketing Research Specialist. Join our dynamic team and contribute to shaping the future of our e-commerce initiatives. Grow your career with us as we continue to innovate and excel in the digital marketplace.