Digital Marketing Strategist

Job Description

About the job
Job Role

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:Manage adwords and other paid channelsSet targets and build strategies to help achieve themCreate and test ad copy for operational efficiencyCreate and optimise landing pages to increase signupsDevelop and implement campaigns to better lead quality and beat the competitionPerform data analysis around web traffic and other key metricsMonitor KPIs, and set up mechanisms to measure multiple campaigns across many online channelsDraw meaningful conclusions from campaign data and identify potential opportunities for improvementCommunicate with team members on campaign developments, timelines, and resultsRequirements:

[X] years of experience in Digital Marketing or a similar position preferredRelevant Bachelor’s degree preferredProven experience building campaign strategies from scratchExcellent Excel skills – familiarity with pivot tables and vlookups is a huge bonusBasic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metricsExperience working with data