Digital Marketing Specialist

Job Description

About the job

About us

Smalley Steel Ring Company stands at the forefront of the industrial retaining ring and wave/compression spring manufacturing industry. Our success is propelled by our inventive spirit, devoted team members, extensive engineering proficiency, and technical ability cultivated by over 60 years of manufacturing expertise supplying the aerospace, automotive, and other industrial markets. We are proud of our commitment to delivering innovative, high-quality products, relentless pursuit of improvement, and unwavering dedication to providing excellent service to our valued customers.

Why Smalley?

At Smalley, we take pride in cultivating an inclusive work environment that values diversity, creativity, and collaboration. We believe in the unique perspectives that our associates bring to every challenge, which is why we will empower you to push the boundaries of what is possible. We are committed to nurturing an enjoyable work atmosphere demonstrated through activities such as Spirit Days, Cancer Awareness events, Health and Wellness activities, and fun sports opportunities to play in basketball, bags, and ping pong tournaments!

We Offer

• Competitive compensation and benefits package: Medical, Dental, Vision, 401k match, Life Insurance, Tuition Reimbursement, PTO, and more!
• Opportunities for career advancement and professional growth
• Ongoing learning and development opportunities
• Engaging team-building activities and events Bilingual onsite training program

Responsibilities:

• Partners with external facing teams to develop and implement best practices related to promoting Smalley
• Collaborates with overall Marketing Team on shared projects, initiatives and strategies
• Provides timely and quality services and support to all internal and external customers
• Collaborates with multiple departments, vendors and distributors to ensure that programs create best-in-class experiences for internal and external customers
• Support projects and strategies provided by Marketing Supervisor
• Create and publish content to digital channels including Smalley website
• Maintain accuracy of online content (photos, copy, and product information) for all property websites, distributor websites, advertising sources, directory listings and make updates as needed
• Responsible for domestic and foreign pay-per-click and programmatic campaigns
• Monitors and improves SEO performance
• Supports Smalley ecommerce and other online sales channels
• Assist in the creation and trafficking advertisements
• Supports internal teams for marketing and other communication needs
• Track and report on the success of marketing initiatives. Help with content measurement and KPIs including creating reports and providing analysis on key performance metrics
• Work with vendors to ensure the delivery deadlines and quality requirements of marketing collateral.
• Works with Graphic Artist and Marketing Engineer on the Smalley Catalog include review, deployment, revisions and managing of the foreign catalogs.
• Work closely with other departments to make sure product and manufacturing process information is accurate
• Work with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company

Qualifications

• BA/BS Degree in Marketing or related field
• +5 years of marketing experience
• Excellent communicator and creative thinker, with an ability to use both data and intuition to make informed decisions.
• Able to work efficiently and effectively with multiple departments collectively and cohesively.
• Experience with web analytics tools
• Familiarity with Adobe Creative Cloud, Marketing Automation, and Web Development
• Must be willing to commute to Lake Zurich, IL office location

EEO/Affirmative Action Smalley is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

*Should you need further assistance to apply to any of our job postings or have any general questions, please get in touch with us at 847-719-5900.