Digital Marketing Specialist

Marketing
San Diego, CA 92103
September 20, 2024
Full Time

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Job Description

About the job

Lytx is looking for a Digital Marketing Specialist to help develop impactful digital marketing experiences in support of our Account Based Marketing (ABM) campaigns. A successful Digital Marketing Specialist will work with broader growth marketing teams to translate go-to-market strategy into personalized, high-impact buying journeys in paid media, web personalization, email, and other digital touchpoints as assigned.

The Digital Marketing Specialist is a critical role in our go-to-market strategy, executing and continuously optimizing channels and tactics to engage target accounts.

You’ll Get To

  • Contribute to the tactical planning of omni-channel marketing campaigns
  • Execute personalized digital experiences within integrated campaigns, spanning paid media, email, web personalization, and social media
  • Identify opportunities to continuously optimize digital marketing tactics with A/B testing and other experimentation
  • Contribute to campaign and channel performance reporting
  • Coordinate projects with cross-functional teams including content, creative, and marketing operations to ensure campaign and brand alignment
  • Other duties as assigned

What You’ll Need

  • 3-5 years of experience working on a digital marketing team, preferably in B2B or SaaS
  • Hands-on experience in paid media best practices
  • Hands-on experience nurturing target audiences with email, retargeting, and other digital touchpoints
  • Familiarity with web personalization and CRO tools (Mutiny) is a plus
  • Familiarity with predictive intent tools (6sense, DemandBase) is a plus
  • Proficiency in project management software (Asana, Trello) is a plus
  • BA/BS in Marketing, Digital Media, Communications, or equivalent

Benefits

  • Medical, dental and vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year
  • Volunteer Time Off
  • Employee Referral program
  • Education Reimbursement Program
  • Employee Recognition and Appreciation program
  • Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:

$67,875.00 – $85,625.00

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

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