Digital Marketing Specialist

Job Description

Save Digital Marketing Specialist  at ExponentShareShow more options

About the job

About Exponent

Exponent is a leading engineering and scientific consulting firm that brings together more than 90 different disciplines to solve the most pressing and complicated challenges facing stakeholders today. Our vision is to engage the brightest scientists and engineers to empower clients with solutions for a safe, healthy, sustainable and technologically complex world. We leverage over 50 years of experience in analyzing accidents and failures to advise clients as they innovate their technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

We employ experts with degrees from top programs at over 500 universities, as well as technical specialists with extensive experience spanning a variety of industries. At Exponent, we look to hire intelligent and driven people who want to make an impact and grow their careers within a dynamic consulting firm. You will work together with our consultants to provide outstanding service to our clients and to achieve our vision as a pre-eminent engineering and scientific consulting firm. We are excited about your interest in joining our growing team!

Key statistics:

• 1,100+ Team members
• 950+ Consultants
• 640+ Ph.D.s
• 90+ Disciplines
• 30+ Offices globally
  
  

Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for

• Learning Exponent’s complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to DEI, recruiting, and brand messaging
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
• Creating reports and leveraging data to evaluate the impact of marketing activities at both the strategy and campaign level
• Strategy and budget for organic and paid LinkedIn campaigns and Google Ads
  
  

You Will Have The Following Skills And Qualifications

• Bachelor’s degree in marketing, business, communication, journalism, english or related field
• Ability to write compelling content
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Ability to plan for, carry out and provide support for projects with minimal supervision
• Proficiency in MS Office, Excel, and PowerPoint
• Proficiency in HubSpot or other email marketing software
• Proficiency in G4
• Proficiency in Drupal or WordPress
• Proficiency in SEMRush
• Knowledge of html is a plus
  
  

Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

Compensation

The pay rate for this position is $80,000 – $125,000 depending on experience and capabilities which will be assessed during the interview process.

Salary Range

USD $80,000.00 – USD $125,000.00 /Yr.

Benefits You Will Enjoy

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at HR-Accommodations@exponent.com .

Job Locations

US-CA-Oakland