Digital Marketing Specialist

Job Description

About the job
Company Description

TOM BIHN is a Seattle-based company that has been designing and manufacturing quality backpacks and bags since 1972. Every single one of our bags is meticulously handcrafted by skilled artisans in our very own factory located in Seattle and sold direct-to-consumer on our own sales channels. What sets us apart? We’re all about top-notch materials and expert construction, placing a premium on timeless design, durability, and functionality.

Role Description

This is a full-time role for a Digital Marketing Specialist at TOM BIHN. The Digital Marketing Specialist will be responsible for various day-to-day tasks such as social media marketing, digital marketing, web analytics, and online marketing. This role is primarily located in Seattle, WA with the flexibility for hybrid work.

Responsibilities

Work with marketing team to develop and execute comprehensive advertising strategies on digital advertising platforms, including Meta, Google, Pinterest, and TikTok, to achieve company objectives, including generating sales, increasing brand awareness, and driving website traffic
Create and optimize ad campaigns, including ad creative, targeting, bidding, and scheduling, to maximize ROI and achieve KPIs
Collaborate with Social Media team, photographers, and videographers to create engaging content for campaigns
Create iterations of ad creatives for A/B testing
Work with cross-functional teams to ensure campaigns align with new bag launches, limited color debuts, and major restocks
Set up and manage Google Shopping campaigns, including product feed optimization, bidding strategies, and performance tracking to drive sales and revenue
Monitor and analyze campaign performance data using analytics tools, such as Meta Ads Manager and Google Analytics, and providing regular reporting to broader team
Work on landing pages for ads and focus on general site optimizations to increase conversion rates
Stay updated on industry trends, best practices, and platform updates related to digital advertising platforms, and incorporate new tactics and features into campaigns

Qualifications

Social Media Marketing and Digital Marketing skills
Web Analytics and Online Marketing experience
Strong written and verbal communication skills
Ability to analyze data and make data-driven decisions
Experience with content creation and optimization
Knowledge of SEO best practices
Proficiency in using marketing tools and platforms
Bachelor’s degree in Marketing, Communications, or a related field