Digital Marketing Specialist

Marketing
San Jose, CA 95110
November 9, 2023
Full Time
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Job Description

Education & Experience required: Bachelor’s degree or equivalent in Marketing or Economics or Advertising plus 2 years’ experience in job offered or Analyst or Marketing.

Job Location: San Jose, CA and unanticipated client sites across the US. Must be willing to travel and/or relocate domestically.

Job Duration: Permanent position, Full time, Mon – Fri, 40 hours per week.

Number of positions: 1 opening.

Wage: $93,600.00 per year.

Job Description:

  • Develop actionable market insights regarding key trends/business metrics/product offerings in pharmaceutical space.
  • Measure brand performance by collating information on competitors/prices/sales.
  • Target niche segments & track key performance metrics/traffic behaviours using Google Analytics, Google Tag Manager, Sitecore, Looker Studio, SharePoint.
  • Conduct UI/UX testing to improve navigation.
  • Analyse CRM campaign performance, strategize/test content for website & collaborate with cross functional teams to integrate web analytics data into broader business intelligence & reporting initiatives.
  • Scoping website in QA staging environment to determine tagging specifications for content actions.

Required Skills:

  • Prior work experience must include 2 years’ experience to develop actionable market insights regarding key trends/business metrics/product offerings in pharmaceutical space.
  • Target niche segments & track key performance metrics/traffic behaviors using Google Analytics, Google Tag Manager, Sitecore, Looker Studio, SharePoint. Conduct UI/UX testing to improve navigation. Scoping website in QA staging environment.

Mail resume to:

Sudha Nanduri,

Relevance Lab Inc, 2001 Gateway Place, Suite 210 W, San Jose, CA – 95110.Report job

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