Digital Marketing Specialist

Marketing
Eden Prairie, MN
November 9, 2023
Full Time
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Job Description

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

The Digital Marketing Specialist will be responsible for supporting the management of the website for Stratasys and Stratasys Direct North America.

This role will utilize the Optimizely content management platform to create new web pages, update existing pages and manage web page content.

What you will be doing:

  • Develop and execute the Americas web content and messaging in support of top of funnel objectives down to mid-lower funnel conversion optimization strategies
  • Assist in defining processes, standards, requirements, tactics, and resources necessary to execute a best-in-class web content marketing strategy.
  • Manage, execute, analyze and iterate SEO initiatives as directed.
  • Create and/or edit images for use on the website.

Communications

  • Ability to articulate campaign strategy, goals, and KPIs verbally and via PowerPoint to internal teams.
  • Ability to do editing and proofreading of web page content.
  • Performs all other duties as assigned.

Must have for this role:

  • 3+ years marketing experience.
  • Experience managing and updating websites using a content management platform like Optimizely or WordPress.
  • Excellent communications and interpersonal skills and ability to articulate marketing considerations.

Nice to have:

  • Previous experience working with Google Analytics to understand and deliver website reporting.
  • Ability to use Adobe tools for image editing.

Education:

  • Bachelor’s degree in marketing, business and or related field is required.

Travel required: none

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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