Digital Marketing Associate
Job Description
About the job
What You’ll Do:
- Email Marketing and Content Creation
- Assist in developing and implementing email marketing strategies to showcase specialty food products, promotions, and seasonal offerings.
- Collaborate with cross-functional teams to create visually appealing content and calls-to-action for email campaigns.
- Support in monitoring email campaign performance metrics and provide insights for improvement.
- Contribute to creating compelling content for email campaigns, newsletters, and social media platforms.
- Ensure content aligns with the company’s brand voice and guidelines.
- Aid in designing and managing automated email workflows for personalized content delivery.
- Social Media Management
- Aid in executing the company’s social media strategy under the guidance of the Digital Marketing Manager.
- Contribute to creating engaging content and visuals for social media platforms to increase brand visibility.
- Assist in scheduling content to ensure timely postings and maintain consistency across channels.
- Demand Generation and Campaign Analysis
- Assist in coordinating demand generation campaigns to raise brand awareness and drive sales.
- Help analyze campaign performance metrics to identify successful strategies for optimization.
- Social Data Analytics and Reporting:
- Assist in tracking key performance indicators (KPIs) and preparing reports on campaign performance.
- Provide support in interpreting data to derive actionable insights for marketing initiatives.
- Market Research and Innovation
- Stay updated on industry trends and consumer preferences to support in identifying growth opportunities.
- Assist in exploring social tracking platforms to refine the company’s social media presence.
About You:
- Bachelor’s degree in Marketing, Communications, or related field.
- Basic design skills and familiarity with graphic design tools.
- Some experience or knowledge in email marketing, social media management, and content creation.
- Analytical mindset with the willingness to learn and develop skills in data interpretation.
- Strong communication and teamwork abilities.
- Eagerness to contribute and learn in a fast-paced digital marketing environment.
Location: Our ideal candidate would be live close by one of our following facilities: Northern California, Vegas, Dallas, Chicago, or Florida.
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Employer-provided
Pay range in Greater Sacramento
Exact compensation may vary based on skills, experience, and location.
Base salary
$60,000/yr – $75,000/yr
