Digital Marketing Analyst

Job Description

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Primary Responsibilities

• Responsible for the monitoring and reporting for Crown’s digital customer touchpoints.
• Establish Key Performance Indicators, monitor performance and produce reports and insights to drive optimizations.
• Collaborate with other members of the Digital team to collectively identify optimization opportunities and provide recommendations to improve the online experience.
• Support global campaign activity with UTM tracking and URL tagging, and produce reports to show campaign results.
• Establish event tracking and manage tags to keep site optimized.
• Continuously monitor site performance metrics and collaborate with IT to define requirements for site enhancements.
• Manage and maintain local listings through Google My Business.
• Define and monitor typical user behavior and patterns using data, A/B tests, heat maps and other tools.
• Facilitate A/B tests and provide monthly reporting on results and recommendations.
• Maintain work instructions and process documents.
• Partner with IT, vendors, and business partners to develop project requirement documents and project plans.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Marketing Analytics or related field is required. Non-degree considered if 12+ years of related experience, along with a high school diploma or GED.
• Experience with Google Analytics, Google Data Studios, Google Tag Manager, Google My Business, Power BI, SEM Rush, and Amazon Seller Central a plus.
• Fluent in developing optimization strategies to deliver the best user experiences in the most technically efficient manner.
• Understanding of how content, design, and user interface work together to create an optimal user experience.
• Knowledge of eCommerce processes and best practices preferred.
• Highly analytical individual with balance of implementation and business knowledge. Experience with Excel/spreadsheets for exporting and cleaning raw data in order to extract desired data points and graphs.
• Excellent ability to communicate concepts and design rationale both verbally and in writing.
• Ability to prioritize projects, work within short time frames, and meet deadlines. Proactive, flexible self-starter with strong interpersonal and team building skills.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EO/AA Employer Minorities/Females/Protected Veterans/Disabled

The anticipated pay range for the position starts at $69,000 annually, depending on skills and related experience.